Mother and Jacobson Rost, roster shops for Miller Brewing Company, were awarded additional creative chores for Miller Lite Brewers Collection.
Spike DDB was awarded the TOPPS Baseball Cards account. The agency will produce television advertising in the spring.
Fallon Community Health Plan selected Mechanica to handle creative chores and Allen & Gerritsen to handle media duties. Connelly Partners previously handled creative. The account is estimated between $3-5 million.
StrawberryFrog was tapped to handle creative chores on True North, a healthy snack food created by Frito-Lay.
Chipotle Mexican Grill named DeVito/Verdi, New York as its agency of record. TDA previously handled the account, estimated at $5 million.
Nestle placed its Carnation Instant Breakfast advertising account in review. Valued between $15-20 million, Olson, Daily & Associates and incumbent McCann-Erickson are vying for the work.
The Vermont Teddy Bear Company named FUSE/ideas as its agency of record. The account, previously handled on a project basis by local firms, was awarded after a review of several regional and national agencies. Billings were not disclosed. New television work is expected to break February 1st.
Empower MediaMarketing, Cincinnati, has been assigned media planning and buying duties by The United States Playing Card Company. Media billings were not disclosed and work was previously handled in-house.
Mullen was named agency of record for Kingsdown mattresses and sleep systems. The agency will handle brand planning, advertising, media, digital, design and public relations for the company.
Chevrolet selected Draftfcb London as its digital, direct marketing and direct response agency in the UK. The agency will produce creative work for the launch of the Chevrolet Epica, a four-door family sedan.