Evergreen Solar, a manufacturer of solar power products, has chosen Nail as its agency of record. The account, previously handled by RDW Group, was awarded after a review of regional agencies. Billings were not disclosed.
Initiative was awarded Cadbury Schweppes' $150 million media account, besting incumbent Mediaedge:cia, Ingenuity Media Group and mediaHUB for the win.
Carnival Cruise Lines placed its $70 million creative and media accounts in review.
Zimmerman Agency was awarded The Florida Department of Health's $17 million Florida Tobacco Prevention account.
Night Agency was named digital agency of record for Nine West and Jones New York, both divisions of parent company, Jones Apparel Group. The agency was awarded all creative online advertising efforts following a review that began in October. Carat Fusion previously handled the account. All media planning and buying will be handled by Night Agency. Billings are undisclosed.
Burlington Coat Factory placed its $75 million media account in review. Incumbent Initiative will defend the account.
Costa Del Mar sunglasses chose McGarrah/Jessee to handle its creative and media account. Zimmerman Agency previously handled the work.
Amalgamated was awarded creative duties on the $13 million Mike's Hard Lemonade account. We Are Gigantic previously handled the account. The agency bested Droga5, Cole & Weber United and Mullen for the win.
VisitBritain, the national tourist office for England, Scotland and Wales, appointed TEQUILA/New York as agency of record in the US. The agency will be responsible for offline and online creative, including print advertising, direct mail, email, viral and online advertising.
Incumbent Universal McCann, Carat, OMD, Starcom and Mediaedge:cia are the five contenders vying for Intel's estimated $300 million global media account.