• Havas Chicago Awarded Pillsbury, Funfetti Assignments
    Hometown Food Company has named Havas Chicago digital and social creative partner for its Pillsbury and Funfetti brands after a formal review.  The agency’s CPG expertise—it also counts Hefty, Reynold’s and Ragu as clients--weighed heavily its favor according to Hometown.  The agency will handle strategy and creative for the brands’ digital and social platforms. Duties include new campaign development, digital media planning, social strategic management, social creative concepting, content creation and community management.  The shop says it will focus creative work on the brand’s skill at bringing “the latest food trends—and fun—to the kitchen.”  “Our team was ...
  • Leo Burnett London Lands Vision Express
    Vision Express is appointing Leo Burnett London as the optical retailer’s lead creative agency following a competitive review. Dare, part of Oliver Group previously held the account since 2010. AAR was responsible for managing the pitch process. The Publicis Groupe-owned agency will be responsible for all creative output and strategic direction of the brand. Vision Express, part of Grand Vision, is one of the largest optical retailers in the UK.    
  • Hooray Agency Named AOR For Resorts World Las Vegas
    Irvine, CA-based Hooray Agency, a specialist in the hospitality sector, has been named AOR for Resorts World Las Vegas, a new hotel and casino opening the summer 2021.  Hooray will be responsible for establishing the brand's identity, crafting an integrated advertising campaign, developing an ecommerce platform and supporting grand opening strategy and events.  The new resort will have 3,500 guest rooms and suites; an array of eateries ranging from street food to Michelin-starred dining; upscale retail shopping and various entertainment offerings.  Hooray clients include Salamander Hotels & Resorts, Pebble Beach Company, Preferred Hotels & Resorts, Marriott Hotels, Hilton Hotels, Starwood ...
  • Preston Kelly Awarded Paisley Park Assignment
    Preston Kelly has been named Agency of Record for Minneapolis complex Paisley Park that houses a museum, recording studio and concert venue. Paisley Park was the late recording artist Prince’s home and private recording studio.  The agency will lead brand strategy, creative, media, social media and public relations, and consult on business strategy as Paisley Park expands and elevates the experiences it offers to guests.   
  • Cogniscient Media Wins Massachusetts Eye and Ear Assignment
    Massachusetts Eye and Ear has appointed Cogniscient Media to handle paid search marketing.  Cox Media Group was the incumbent.