• by Larissa Faw , March 9, 2020

Vision Express is appointing Leo Burnett London as the optical retailer’s lead creative agency following a competitive review. Dare, part of Oliver Group previously held the account since 2010. AAR was responsible for managing the pitch process.

The Publicis Groupe-owned agency will be responsible for all creative output and strategic direction of the brand. Vision Express, part of Grand Vision, is one of the largest optical retailers in the UK.