Gay Lea Foods Co-operative Ltd. has selected john st. to develop an ad campaign for a variety of its dairy based products.

Web analytics firm WebtraffIQ has been awarded an initial one-year contract from Sony UK to manage its website measurement and analysis.

The race is getting tighter for AOL's interactive creative and media chores. Three agencies remain: Modem Media, Norwalk, Conn.; Digitas, New York; and creative incumbent AtmosphereBBDO, New York.

Red Door Interactive has added Therapeutics, Inc. to its client list. The agency will develop a new logo and handle website development.

McCann-Erickson is keeping hold of creative duties on Black & Decker's $15 million power-tools account. The agency beat out Outloud, Baltimore, for the win.

New York agencies Publicis Worldwide and Cliff Freeman & Partners have been awarded TBS Superstation's account. Publicis will handle brand-messaging duties and Cliff Freeman will promote new shows.

Coinstar has named Publicis, Seattle, as its agency of record. The agency beat out incumbent TBWA Worldwide.

CooperKatz and Company was named agency of record for Veet, a depilatory brand for female hair removal, and will also manage a major product introduction for Air Wick.

Bally Total Fitness has selected La Agencia de Orcí & Asociados as its national Hispanic marketing agency of record. The scope of the assignment will include research, account planning, media planning and buying, events, promotions, online marketing, creative development, production, and language services. The budget may reach as high as $10 million. Original Spanish-language TV spots are scheduled to break the first quarter of 2004.

Draft London has been tasked with creating and implementing a three-year customer acquisition strategy for VisitBritain. The process involved 18 agencies, a four-way creative pitch and a final head-to-head.