EDUCAUSE, a nonprofit organization dedicated to the advancement of higher education programs through information technology, selected 90octane to develop and manage a lead generation and nurture program.

Sapporo named KSL Media as its North American media buying and planning agency of record. KSL NY will partner on Sapporo’s 2012 ad campaign with St. Louis-based creative agency Moosylvania.

Digitas Boston was awarded loyalty marketing duties for Dunkin’ Donuts.

BBDO New York scored holiday work and was named creative agency or record for Foot Locker, Lady Foot Locke and Kids Foot Locker. SapientNitro previously handled the work.

GNC tapped McKinney as its creative agency of record. Arnell Group previously handled the work.

Arc Worldwide expanded its work for MillerCoors, adding creative and digital chores to its current retail marketing duties.

Kelliher Samets Volk added ACORN, a division of totes-Isotoner and a comfort footwear brand, to its roster. The account, previously handled by local design firms, was awarded after a regional review. Billings were not disclosed.

Pest control company, Truly Nolen named the Phoenix office of Cramer-Krasselt its first integrated agency of record, following a review. The agency will handle branding, advertising, media buying and planning, public relations and social media duties.

Jack in the Box expanded its relationship with Horizon Media by awarding the agency digital media planning and buying duties.

After a three-month review, the Jackson Hole Travel and Tourism Joint Power Board named Cactus, Denver, as its first-ever advertising agency of record. Other review participants included Barnhart and CCT Advertising, both Denver, and Blend Creative and Treeline, both Jackson, Wy. A $1.2 million budget will support print, digital, social, outdoor and radio advertising, and public relations, with first work breaking this winter.