• EDUCAUSE - 90octane
    EDUCAUSE, a nonprofit organization dedicated to the advancement of higher education programs through information technology, selected 90octane to develop and manage a lead generation and nurture program.
  • Sapporo - KSL Media
    Sapporo named KSL Media as its North American media buying and planning agency of record. KSL NY will partner on Sapporo’s 2012 ad campaign with St. Louis-based creative agency Moosylvania.
  • Digitas - Dunkin' Donuts
    Digitas Boston was awarded loyalty marketing duties for Dunkin’ Donuts.
  • BBDO New York - Foot Locker
    BBDO New York scored holiday work and was named creative agency or record for Foot Locker, Lady Foot Locke and Kids Foot Locker. SapientNitro previously handled the work.
  • GNC - McKinney
    GNC tapped McKinney as its creative agency of record. Arnell Group previously handled the work.
  • Arc Worldwide - MillerCoors
    Arc Worldwide expanded its work for MillerCoors, adding creative and digital chores to its current retail marketing duties.
  • Kelliher Samets Volk - ACORN
    Kelliher Samets Volk added ACORN, a division of totes-Isotoner and a comfort footwear brand, to its roster. The account, previously handled by local design firms, was awarded after a regional review. Billings were not disclosed.
  • Truly Nolen - Cramer-Krasselt
    Pest control company, Truly Nolen named the Phoenix office of Cramer-Krasselt its first integrated agency of record, following a review. The agency will handle branding, advertising, media buying and planning, public relations and social media duties.
  • Jack in the Box - Horizon Media
    Jack in the Box expanded its relationship with Horizon Media by awarding the agency digital media planning and buying duties.
  • Jackson Hole Travel and Tourism Joint Power Board - Cactus
    After a three-month review, the Jackson Hole Travel and Tourism Joint Power Board named Cactus, Denver, as its first-ever advertising agency of record. Other review participants included Barnhart and CCT Advertising, both Denver, and Blend Creative and Treeline, both Jackson, Wy. A $1.2 million budget will support print, digital, social, outdoor and radio advertising, and public relations, with first work breaking this winter.
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