Vancouver-based 7-Eleven Canada selected Watermark Advertising Design as its agency of record. The agency will handle brand planning and development, advertising, media, direct marketing, interactive, in-store, events and promotions. Budget was not disclosed.
American Family Insurance tapped Ogilvy & Mather to handle creative chores on its $30 million advertising account. Element 79 previously handled the work.
Empower MediaMarketing was named media agency of record for Hoover. Annual billings are estimated at $30 million. The agency will handle all of Hoover's media planning and buying, including national television, magazines and digital. Empower also will handle digital creative.
Hill Holliday, the media and creative incumbent on CVS' $90 million advertising account, will not defend the account.
Cumberland Packing Corp. selected Mother New York as advertising agency of record to support all of its brands including Sweet'N Low, Sugar In The Raw, Stevia Extract In The Raw, NatraTaste, Butter Buds and Nu-Salt. Mother will handle all creative responsibilities including strategy, development and execution of TV, print, outdoor, interactive and package design. The account is valued at $6 million.
RadioShack placed its $215 million media account in review. Incumbent Carat will defend.
Alliance Laundry Systems selected Nelson Schmidt as its agency of record, following a review. The agency will handle brand planning and development, research, advertising, media, public relations, direct marketing, interactive, sales support, events and promotions. Previously, the company managed marketing efforts in-house with agencies enlisted on a project-by-project basis. The account is worth $2.5 million.
Quiznos named WONGDOODY as its agency of record. WONGDOODY will handle TV, radio, print, outdoor advertising and social media chores on the $50 million advertising account.
CVS placed its $90 million advertising account in review. Hill Holliday currently handles the account and will defend.
StrawberryFrog was awarded creative chores on Jim Beam's $6 million advertising account. Energy BBDO previously handled the account.