AutoTrader.com has selected Ant Farm Interactive as its interactive agency of record. Ant Farm Interactive will develop and manage a campaign to support initiatives targeted at both car buyers and sellers. Spending was not revealed.
Kia Motors America has selected incumbent agency davidandgoliath Los Angeles, to continue handling creative duties on its estimated $240 million account. The agency bested Cramer-Krasselt, Chicago; GSD&M Austin, Texas; and Kirshenbaum Bond & Partners, New York for the win.
Transcendigital LTD, Avon Conn., has added Maverick Label to its client roster. Maverick Label is an online provider of custom labels for private and commercial applications. Spending was not released.
General Motors has consolidated its estimated $700 million European media planning and buying account with Universal McCann.
Philip Johnson Associates has added Reston, Va.-based iLumin to its account roster. The agency will handle the company's media planning and buying. Spending was not released.
Capital One has selected DDB Worldwide, Chicago, and Element 79 as its agencies responsible for its estimated $170 million account. McCann Erickson previously handled the account.
Crispin Porter+Bogusky has been awarded the Gap men's business in North America. Crispin Porter+Bogusky will work with Gap's in-house marketing team to develop print and television creative, along with non-traditional marketing campaigns. The account is estimated at $25 million. Gap will continue to work with Laird+Partners on developing campaigns for Gap women's, GapBody, babyGap, and Gap men's international business.
Computer Associates has tapped a number of Interpublic agencies to handle its integrated global marketing duties. The lead agency on the business will be Draft Inc., with support from Initiative for media services and Jack Morton Worldwide for experiential and event marketing. Other Interpublic companies, across a range of communications disciplines, will work with this core team. The other agencies include Future Brand for design and identity, The Martin Agency for consumer advertising, and Momentum for promotions. Spending was not released.
Royal Caribbean International has named SpikeDDB its agency of record for the line's African-American integrated marketing communications business. The agency will handle creative, media, interactive, public relations, and research. The campaign effort is due to launch in early spring 2005 and will be in sync with the line's "Get Out There" campaign, first launched in 2000. Spending was not revealed.
Saatchi & Saatchi has picked up global creative chores on four Novartis brands. They are Voltaren, Otrivin, TheraFlu, and Triaminic. Spending was not released.