• by December 20, 2004
Computer Associates has tapped a number of Interpublic agencies to handle its integrated global marketing duties. The lead agency on the business will be Draft Inc., with support from Initiative for media services and Jack Morton Worldwide for experiential and event marketing. Other Interpublic companies, across a range of communications disciplines, will work with this core team. The other agencies include Future Brand for design and identity, The Martin Agency for consumer advertising, and Momentum for promotions. Spending was not released.
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