Crispin Porter+Bogusky has been awarded the Gap men's business in North America. Crispin Porter+Bogusky will work with Gap's in-house marketing team to develop print and television creative, along
with non-traditional marketing campaigns. The account is estimated at $25 million. Gap will continue to work with Laird+Partners on developing campaigns for Gap women's, GapBody, babyGap, and Gap
men's international business.