GoGo squeeZ, a squeezable, resealable, 100% fruit applesauce pouch, has named Big Spaceship as its digital agency of record. The brand is known as Pom’Potes in France.

Red Tettemer + Partners was named agency of record for Planet Fitness. Mediacom will handle media duties. Spending was not released. Mullen previously handled creative and media responsibilities.

AdvancED, an education non-profit organization, named brpr as its creative digital agency of record.

Wasabi Creative was tapped to develop branding for the restaurant NAO at The Culinary Institute of America, slated to open at the San Antonio campus in August.

Warschawski has been selected to create and execute marketing communications strategies for Xcel Brands, Inc., the owner of the Isaac Mizrahi brands, including Isaac Mizrahi New York, IsaacMizrahiLIVE! and Isaac Mizrahi Jeans.

Visit Pensacola, the tourism arm of the Greater Pensacola Chamber and the Convention and Visitors Bureau for the Pensacola Bay Area, selected BOHAN Advertising as its tourism marketing agency, awarding it a three-year contract. Work begins in October.

The Massachusetts Office of Travel and Tourism (MOTT) selected Connelly Partners as its agency on record to further develop its brand and profile. The agency will coordinate MOTT’s advertising, design, digital, social media, and public relations. The agency, which has held MOTT’s destination marketing contract since 2008, prevailed in a RFP process initiated in March. The contract has a maximum term of four years.

BBDO Atlanta was named agency of record for Carters childrens’ products.

Mission Media was named agency of record for The Maryland Zoo in Baltimore. The agency will handle event management and support, advertising, campaign development, interactive, website and e-mail hosting, social media management, and grassroots marketing. The partnership is a multi-year agreement.

The Watsons was named agency of record for NY-based eateries, Cafe Metro.