RTO+P will drive the beverage's creative campaign executions.
The agency will continue to produce online marketing campaigns, as well as create new growth strategies.
The agency already handles the client's linear TV and broadcast work.
The new work will modernize the ordering process, while highlighting the brand.
Verizon has tapped Ogilvy as creative agency of record for its consumer business. The agency was previously named AOR for the Verizon Business unit in December 2022. A Verizon spokeswomen noted that the decision follows a shift in brand positioning to "clearly communicate Verizon’s focus on giving customers what they want, illustrated by recent campaigns for NFL Sunday Ticket and myPlan." Kristin McHugh, SVP Marketing & Creative, Verizon, stated: “Ogilvy has proven to be a highly strategic creative partner. Since last year, we’ve been working in close partnership with the Ogilvy team to evolve our creative approach, …
Canadian heating, ventilating and air conditioning services company Enercare has appointed Stagwell agency Gale as its lead agency following a consolidation review. Gale will deliver strategy, brand, media, and CRM for the company as its focuses on digital transformation and sustainability. Kevin Liu, senior vice president of product and marketing said, “As we build stronger direct relationships with our consumers, Enercare was looking for a …
Chicago Town, a deep-dish pizza, is the top frozen pizza brand in the U.K.
The Austin-based agency will help expand the city's branding here and abroad.
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