• by Fern Siegel , September 5, 2023

Visit San Antonio named Rest of the World marketing group as its new tourism advertising AOR after a competitive review.

The Austin-based company partners with San Antonio’s Chamoy Creative to help Visit San Antonio expand the market’s branding here and abroad.

The incumbent was Atkins Group, which had the marketing contract since 2017.

The new contract begins Oct. 1 for four years with a two-year option. The total value of the initial contract is roughly $48 million — more than 90% is targeted for projects and advertising.

Rest of the World will open an office in San Antonio.