Elephant To Redesign Domino's Digital Ordering System

Domino’s Pizza Inc, selected IPG creative agency Elephant to redesign the brand’s digital ordering system. The agency won the assignment after a review.

The new work will modernize the ordering process, while highlighting the brand.

Elephant President Cara DiNorcia said: “We like partnering with ambitious brands looking to become even better."

Dominos’ online ordering drives more than 80% of the business. Elephant is charged with ensuring the new ordering flow outperforms its previous record.

“While our digital business is thriving and we are constantly testing and optimizing the user experience, we believe that enhancing our digital ordering capabilities is the best strategy for continued success, especially as consumers' relationship with technology evolves,” said Christopher Thomas Moore, Domino’s Chief Digital Officer.

Elephant has done work for FX Networks, EA Games, Peacock and Benjamin Moore.



Next story loading loading..