Verizon has tapped Ogilvy as creative agency of record for its consumer business. The agency was previously named AOR for the Verizon Business unit in December 2022.
A Verizon spokeswomen noted that the decision follows a shift in brand positioning to "clearly communicate Verizon’s focus on giving customers what they want, illustrated by recent campaigns for NFL Sunday Ticket and myPlan."
Kristin McHugh, SVP Marketing & Creative, Verizon, stated: “Ogilvy has proven to be a highly strategic creative partner. Since last year, we’ve been working in close partnership with the Ogilvy team to evolve our creative approach, leveraging powerful insights to illustrate our focus on providing value for our customers. We’re excited to be expanding this relationship further, and building on this success across the enterprise.”
She added that, “We’re incredibly grateful for the team at McCann and their long standing partnership as our agency of record. We created powerful work that drove our business forward, and while we are now moving in a new direction, we remain proud of all that we accomplished together over the years.”