• BIZ DEV: Resource/Ammirati Wins White Castle
    Following a review, White Castle named Resource/Ammirati as its agency of record. Zimmerman Advertising was the incumbent agency. Resource/Ammirati will be responsible for integrated brand strategy, advertising, retail activation, website development and all mobile, digital and social media initiatives. New York-based Crossmedia will partner with Resource/Ammirati to handle media planning and buying duties. The account will be led out of Resource/Ammirati's Columbus headquarters in collaboration with its New York office, which became part of the agency earlier this year when Resource acquired Ammirati. Rojek Consulting handled the review. "Resource/Ammirati is the right partner at the right time as we look ...
  • BIZ DEV: Child's Play Communications Wins Preggie
    Child's Play Communications added Wunderkind Media and Technology Corp. as a client, for Preggie, a mobile social network created exclusively for expectant and new moms. The agency will handle media relations, blogger management and integrated marketing programs. A free app for iOS and Android, Preggie connects like-minded expectant and new moms who live nearby , allowing them to share firsthand advice, tips and practical information related to pregnancy, maternity and relationships. "All the details about pregnancy and babies on Facebook and other social channels has caused something of a backlash from those who consider it 'TMI,'" said Stephanie Azzarone, president, ...
  • BIZ DEV: Moroch Partners Wins Wilsonart
    Moroch Partners was named the brand positioning and consumer advertising agency of record for Wilsonart, a worldwide manufacturer and distributor of decorative engineered surfaces. The agency will lead the strategic development and subsequent execution of Wilsonart's new brand position. Founded 48 years ago, Wilsonart manufactures and distributes High Pressure Laminates, Solid Surface and other engineered surfaces used in furniture, office and retail space, countertops, worktops and other applications. The company operates under the Wilsonart, Durcon, Resopal, Polyrey and Arborite brands. "We are very excited about our partnership with Moroch and look forward to an exciting new chapter of our business," ...
  • BIZ DEV: Vail Film Festival Taps School As AOR
    School, a part of independent agency network Project: WorldWide, was named agency of record for the Vail Film Festival. The annual event, staged by the Colorado Film Institute, entertains film festival attendees and offers a creative outlet to the film world's newest storytellers and innovators. The agency will lead all creative support across print, radio and digital, sponsorship activation and custom campaign development for key sponsors. The agency will also be responsible for rebranding this year's festival. "We are honored to be chosen as Vail Film Festival's new agency of record to bring world-class talent and brands together in one ...
  • Cole & Weber United; Washington Lottery
    Following a review, Cole & Weber United successfully retained the Washington Lottery account for another six years, the maximum allowable period. The agency bested Publicis and Magner Sandborn for the win.
  • BIZ DEV: Deutsch New York Named AOR For Sherwin-Williams' Diversified Brands Division
    The Sherwin-Williams Company Diversified Brands Division consolidated its creative and media account with Deutsch New York. The Diversified Brands Division consists of Minwax, Krylon, Purdy, Thompson's WaterSeal, Dutch Boy, Pratt & Lambert and Dupli-Color, among other brands. Deutsch will assume all marketing responsibilities, including media planning and buying, for the portfolio of brands. Previously, Assembly served as the media agency for all brands. Creative duties were split among Doner in Southfield, Mich. (Krylon, Dutch Boy, Pratt & Lambert); Brushfire in Cedar Knolls, N.J. (Thompson's WaterSeal, Minwax); and Marcus Thomas in Cleveland (digital efforts across all brands). According to Kantar Media, ...
  • BIZ DEV: Duncan/Channon Wins Diamond Foods' Pop Secret And Diamond Of California Brands
    Following a review, Diamond Foods selected Duncan/Channon to lead its branding, advertising strategy, creative and media efforts for Pop Secret popcorn and Diamond of California nuts. The agency will create and execute a new brand platform and national campaigns designed to support Diamond Foods' focus on building and energizing its snack food and nut brands. Campaigns, launching in early 2015, will include both traditional and non-traditional components, including social media. "We were very impressed by the ideas and creative presented by Duncan/Channon, but it was the team itself that clinched this decision," said Burke Raine, Vice President of Marketing, Snacks, ...
  • BIZ DEV: Santy WIns AOR Duties For El Torito And Chevy's Fresh Mex Restaurants
    Santy was named agency of record for two of Cypress, CA-based Real Mex Restaurants' brands: El Torito and Chevy's Fresh Mex. The incumbent was was Daloof Creative Solutions. The agency is charged with brand strategy, digital and mobile media as well as traditional print media and media planning/buying services for both brands. Santy was awarded the business after successfully launching a campaign for El Torito that began in March that included TV production, media planning/buying, market research, digital display, paid search and social media advertising. The services provided for El Torito and Chevy's in 2015 will tap into several areas ...
  • BIZ DEV: Grenadier Wins Marketing Duties For SunnyD
    Creative agency, Grenadier, has expanded its relationship with the Sunny Delight Beverages, taking on marketing duties for SunnyD, its flagship brand. The win is an expansion of Grenadier's Fruit2O account duties, which the shop has handled since 2012. As Grenadier's founding client, Fruit2O led the way for the Barkley-partnered shop to open its doors. Grenadier's first work for SunnyD isn't expected until late 2015, so creative details are still in development. "Based on the work Grenadier has done for us on the Fruit2O brand, I felt they were the best partner to help us position SunnyD for breakthrough growth," said ...
  • BIZ DEV: Comcast SportsNet Mid-Atlantic Names DXagency As Digital Agency Of Record
    DXagency was named digital agency of record for Comcast SportsNet Mid-Atlantic (CSN Mid-Atlantic), an NBC Sports Regional Network. The agency will handle a wide array of digital promotions for the brand with a focus on social engagement. Services will aim to grow social rankings, drive digital traffic and promote on-air ratings. "As an agency, we're extremely honored and excited to be working with CSN," said Ben Hordell, Partner, DXagency. "The sports industry is extremely tech savvy and pushing the boundaries of digital and social media. We have a lot of innovative strategies in the works that highlight not only the ...
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