BIZ DEV: Santy WIns AOR Duties For El Torito And Chevy's Fresh Mex Restaurants

Santy was named agency of record for two of Cypress, CA-based Real Mex Restaurants' brands: El Torito and Chevy's Fresh Mex. The incumbent was was Daloof Creative Solutions. The agency is charged with brand strategy, digital and mobile media as well as traditional print media and media planning/buying services for both brands. Santy was awarded the business after successfully launching a campaign for El Torito that began in March that included TV production, media planning/buying, market research, digital display, paid search and social media advertising. The services provided for El Torito and Chevy's in 2015 will tap into several areas of Santy's expertise including but not limited to ongoing analysis and planning, account management, ideation, copywriting, design, art direction and production management. Media services for both brands will include media planning, placement and post-buy analysis. "The Real Mex brand produces a quality product and falls within our field of specialties working with multi-unit restaurants," said president and CEO, Dan Santy. "We are excited to extend and expand our business relationship and work with them on the continued growth of these brands."
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