Moroch Partners was named the brand positioning and consumer advertising agency of record for Wilsonart, a worldwide manufacturer and distributor of decorative engineered surfaces. The agency will
lead the strategic development and subsequent execution of Wilsonart's new brand position. Founded 48 years ago, Wilsonart manufactures and distributes High Pressure Laminates, Solid Surface and other
engineered surfaces used in furniture, office and retail space, countertops, worktops and other applications. The company operates under the Wilsonart, Durcon, Resopal, Polyrey and Arborite brands.
"We are very excited about our partnership with Moroch and look forward to an exciting new chapter of our business," said Joel Culp, Global Chief Marketing Officer for Wilsonart. "Moroch's successful
track record of brand strategy development and proven experience in leveraging consumer insights through their vast North American footprint was a significant factor in our choice." Wilsonart spent
$1.1 million on measured media in 2013 and $340,000 the first half of 2014, according to Kantar Media. Additional Moroch clients include McDonald's, Coca-Cola, Disney, Sony, Boost Mobile/Sprint,
Universal, Make-A-Wish Foundation, Midas, Oasis Brands and Baylor Healthcare System.