• Hotels.com Launches NA Media Review
    Hotels.com has launched a competitive pitch for its North America media business. Up to now, reports Adweek, who had the news first, Wavemaker (FKA MEC and Maxus) was the incumbent in Canada and Crispin Porter & Bogusky was the U.S. incumbent. CPB won’t defend the media assignment but will continue to handle creative chores for the client, which are not part of the review. Wavemaker is expected to participate in the review. The online booking giant spent around $175 million on ads in the last year according to Kantar Media.  
  • IPG's Huge Wins Big Piece of McDonald's Business
    McDonald’s has tapped Interpublic digital shop Huge for global digital design and user experience duties after a review. According to a report by Adweek, which broke the news, Huge is opening a Chicago office to oversee the new piece of business. Adweek reported that Huge will collaborate with the McDonald’s digital team working across strategic and creative elements of its customer experience, from web design and interfaces to apps and in-store elements.
  • Leopold Ketel Lands William Henry
    William Henry has appointed Leopold Ketel (LK) as AOR for the luxury brand of pocket knives, artisan jewelry and other accessories for men. LK will be responsible for creative strategy, advertising, media buying and PR.. The creative will support the brand theme that  “Every Man Has A Story,” which will be designed to strategically fit with its luxury heritage. William Henry accessories are made with materials including 10,000 year old fossilized mammoth tooth, fossilized coral, and meteorite iron. "No two products are alike and all have fascinating stories behind them, so that’s what the creative will play off of. Products ...
  • Mini USA Appoints Pereira & O'Dell, 360i And Merkle As New Agency Partners
    Mini USA has appointed San Francisco-based Pereira & O’Dell to be the car brand’s new creative agency. And New York-based 360i will lead the client’s digital, social media and CRM with support from sibling Merkle.   The selections came after a formal review and all three agency partners will utilize New York City-based teams to support the new account. Butler Shine Stern & Partners was the creative incumbent but did not defend. The brand spends close to $30 million a year on ads according to Kantar Media. “The world has changed dramatically since we last reviewed our ...
  • Firehouse Wins Texas Dairy Queen AOR
    Independent ad agency Firehouse has been named AOR for Texas Dairy Queen. The selection came after a formal review that included several other undisclosed agencies.  New work from the agency, based in Dallas, is expected to break in January.  The account had been handled in-house for the past two years. Before that The Loomis Agency handled the business for over a decade.  Estimated annual billings are $12 million.  Lou Romanus, CEO of Texas Dairy Queen Operators’ Council (TDQOC) stated, “Franchisee systems like ours can pose some interesting challenges for an agency. We were really impressed with the way Firehouse was ...
  • Proof Lands Texas Tourism AOR
    Texas Tourism has appointed Proof Advertising as its new AOR following a multi-agency review. The incumbent agency was Dallas-based Slingshot. The Austin-based Proof will lead creative, media and digital duties on the account.  The agency’s first effort will be aimed at travelers from out-of-state and internationally, though the official launch date is still uncertain.  The agency also is still evaluating whether to continue to use previous taglines, including “Texas. It’s Like A Whole Other Country,” or in Spanish-speaking international markets: “Texas.  De Todo Un Poco. Y Mas.” (Texas. A little of everything. And more.) “We owe it to all of ...
  • Mistress Wins Sambazon AOR
    Los Angeles ad agency Mistress has been named creative agency of record for Sambazon, maker of açaí berry juices, snacks, sorbets and other products.  Mistress’s remit is to bring brand awareness of the Sambazon brand to açaí loving consumers and new adopters, beginning with a focus on the college-age segment, Millennials and Gen Z consumers.  The agency will use its branding expertise to better define the core attributes of the brand in a campaign being developed for launch in January 2018. The media mix will focus on social, digital, and experiential in order to tell the brand’s social enterprise story.  ...
  • DiGo Wins Bronx Zoo Creative Pitch
    DiMassimo Goldstein (DiGo) has been named agency of record for the Bronx Zoo after a review that included a handful of agencies. As AOR DiGo will be spearheading the iconic organization’s efforts to drive attendance and communicate its brand story.  “Working with The Bronx Zoo is not only the dream of a lifetime,” stated DiGo Chief and Founder Mark DiMassimo, “but it also represents an opportunity to inspire people to enjoy extraordinary experiences that bring them closer to the wonders of the natural world.” The Bronx Zoo’s parent organization, the Wildlife Conservation Society, is focused on conserving the world’s wildlife ...
  • Lafayette 148 Selects Dentsu Aegis Shops For Digital Duties
    Fashion house Lafayette has selected and Isobar and its subsidiary Firstborn  for digital and ecommerce duties following a competitive.   Prior digital duties were handled both in-house and across multiple Lafayette 148 agency partners. As the brand's lead digital partners, the two shops will build a new online presence for the brand that will include original content, in–store and online integration, and a new e-commerce experience. The assignment is effective immediately with the launch of new assets planned for Spring 2018. In addition to its own ecommerce site the Lafayette 148 New York collection can be found at more than ...
  • SK+G Wins AOR For New Vegas Hockey Franchise
    SK+G has been named advertising agency of record for the Vegas Golden Knights, the city’s new National Hockey League team, which begins play with the new season in October. Las Vegas-based SK+G will handle ad campaign development and production, and media planning and buying for digital, television, out of home, print and radio mediums. The Golden Knights is the city’s first professional major league franchise, although the National Football League has approved a plan by the Oakland Raiders to move there in several years after the completion of a new stadium. Vegas Golden Knights CMO Brian Killingsworth stated, “We were ...
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