SK+G has been named advertising agency of record for the Vegas Golden Knights, the city’s new National Hockey League team, which begins play with the new season in October.
Las Vegas-based SK+G will handle ad campaign development and production, and media planning and buying for digital, television, out of home, print and radio mediums.
The Golden Knights is the city’s first professional major league franchise, although the National Football League has approved a plan by the Oakland Raiders to move there in several years after the completion of a new stadium.
Vegas Golden Knights CMO Brian Killingsworth stated, “We were impressed with their passion and creativity. It was also important that we work with a home-grown agency that’s ‘Vegas Born’ just like the Golden Knights. As a member of the Las Vegas community, we want to support local businesses.”
SK+G bills itself as a lifestyle marketing agency and specialist in launching, repositioning and transforming brands. The agency has partnered with firms including MGM Resorts International, Wolfgang Puck, Andre Agassi, Four Seasons, Montage Hotels & Resorts, Galaxy Macau, Borgata and ARIA.