CP+B was named creative agency of record for Hotels.com. Young & Rubicam Chicago previously handled the account. CP+B bested Arnold and Leo Burnett for the win. TargetCast continues to handle media buying and planning duties, which were not part of the review.
Dailey was named agency of record for the Alive! multivitamin brand by Nature’s Way. The Interpublic Group agency will handle brand strategy, creative, media planning and buying, and website development. Goodby, Silverstein and Partners previously handled the account. New work for Alive! recently broke via TV campaign. “Dailey immediately understood our brand and our needs, and we’re really pleased with how everything’s progressed,” said Stewart Brennan, EVP Marketing for Nature’s Way. Current Dailey clients include Nestle, Dole, Honda, and Southern CA Ford Dealers.
Clinique consolidated its global digital account with 360i, following a review. The agency will also be working with the brand to create relevant content for particular markets and to clearly define the role of the brand’s online channels. The agency will produce creative content for Clinique’s owned and operated global digital channels across North America, Latin America, Europe, Asia Pacific, Middle East and Africa. “Clinique is a brand that has incredible brand equity and loved by millions of women and men around the world,” said Sarah Hofstetter, US CEO of 360i. “The brand has a long heritage of innovation in …
Marshall Advertising was awarded advertising and communication duties for Giti Tire’s GT Radial brand.
Moroch has won the Co-op business for McDonald’s in Madison, Wisconsin, following a review. Moroch bested five other McDonald’s agencies for the win. The agency will handle the general consumer market business for the McDonald’s Madison Co-op, which is comprised of local McDonald’s franchisees. Moroch will be responsible for creative, media planning and buying, social, public relations and government relations. The Madison Co-op will be handled out of Moroch’s Milwaukee office, where seven other McDonald’s markets are also serviced.
Soft drink brand Cheerwine of Salisbury, North Carolina named BooneOakley as its advertising agency of record, charged with handling both creative and media planning and buying duties. Woods Witt Dealy & Sons, NY, was the incumbent agency. Creative and brand events aim to bring awareness to the brand, with a goal of taking the cherry-flavored drink national within the next four years. First work will break in 2014. Tom Barbitta, senior vice president of marketing & sales at Cheerwine, managed the review. Additional BooneOakley clients include Bojangles’, the Charlotte Bobcats, Autobell Car Wash, Google, Thermafuse, and Levine Children's Hospital.
Bonefish Grill named Blast Radius as its creative agency of record, following a review. The agency will help develop the Bonefish Grill brand via in-restaurant, digital and social advertising. “As a digital agency, we have always led with consumer insights, and we will be working with Bonefish Grill to leverage that insight-driven strategy across all of their marketing channels,” said Darryl Braunmiller, General Manager, Blast Radius New York. “Their willingness to look beyond traditional agencies indicates an innovative spirit perfectly aligned with our culture.” Bonefish Grill spent $18 million on measured media in 2012, per Kantar Media.
Streaming software platform, Roku named Butler Shine Stern & Partners as its integrated marketing agency, responsible for creative, digital and media work. The selection follows Roku hiring its first-ever Chief Marketing Officer. “BSSP instantly understood why American families stream more content with Roku than any other streaming player,” said Matthew Anderson, Chief Marketing Officer of Roku. “Our vision is that Roku’s software and streaming players can make TV better for everyone.”
Lowe Campbell Ewald was named agency of record for LifeLock, a provider of proactive identity theft protection services for consumers. The account will be managed from Lowe Campbell Ewald’s Los Angeles office. The agency will manage brand strategy and creative execution for broadcast TV. The account was awarded following a review and follows recent account wins of Atkins Nutritionals and the Detroit Lions. “As technology advances, criminals are always looking for new ways to engage in identity theft,” said Angela Zepeda, President, Managing Director at Lowe Campbell Ewald. “We look forward to working with LifeLock to educate consumers and raise …
Barkley was named agency of record for Vanity Fair lingerie, following a review managed by Pile and Company. The agency will handle strategy, mass media and digital advertising, social media, public relations and media planning and buying. New work is expected to bow in the second quarter of 2014. Crispin Porter + Bogusky previously handled creative work and Ketchum handled PR duties. Vanity Fair is part of the Fruit of the Loom family of brands and is sold at Sears, Kohl’s JC Penney and Bon-Ton, among others.