BIZ DEV: Roku Names BSS&P As Integrated Marketing Agency

Streaming software platform, Roku named Butler Shine Stern & Partners as its integrated marketing agency, responsible for creative, digital and media work. The selection follows Roku hiring its first-ever Chief Marketing Officer. “BSSP instantly understood why American families stream more content with Roku than any other streaming player,” said Matthew Anderson, Chief Marketing Officer of Roku. “Our vision is that Roku’s software and streaming players can make TV better for everyone.”
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