Soft drink brand Cheerwine of Salisbury, North Carolina named BooneOakley as its advertising agency of record, charged with handling both creative and media planning and buying duties. Woods Witt
Dealy & Sons, NY, was the incumbent agency. Creative and brand events aim to bring awareness to the brand, with a goal of taking the cherry-flavored drink national within the next four years.
First work will break in 2014. Tom Barbitta, senior vice president of marketing & sales at Cheerwine, managed the review. Additional BooneOakley clients include Bojangles’, the Charlotte
Bobcats, Autobell Car Wash, Google, Thermafuse, and Levine Children's Hospital.