BIZ DEV: BooneOakley Named Creative, Media AOR For Cheerwine

Soft drink brand Cheerwine of Salisbury, North Carolina named BooneOakley as its advertising agency of record, charged with handling both creative and media planning and buying duties. Woods Witt Dealy & Sons, NY, was the incumbent agency. Creative and brand events aim to bring awareness to the brand, with a goal of taking the cherry-flavored drink national within the next four years. First work will break in 2014. Tom Barbitta, senior vice president of marketing & sales at Cheerwine, managed the review. Additional BooneOakley clients include Bojangles’, the Charlotte Bobcats, Autobell Car Wash, Google, Thermafuse, and Levine Children's Hospital.
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