DealerTrack Holdings, a provider of on-demand software and data solutions for the U.S. automotive retail industry, selected White Rhino to develop a new branding campaign.
Saturn moved its online advertising account to Deutsch, its creative agency.
Sony PlayStation awarded Deutsch Los Angeles its $150 million advertising account, consisting of creative and media duties. TBWA/Chiat/Day previously handled creative and media buying was previously placed by OMD. The agency bested Publicis, RPA and Venables, Bell & Partners for the win.
Venables, Bell & Partners was named agency of record for A&E Network.
FUSE/ideas has been selected to develop an integrated advertising campaign for the Boston Bruins. The account was awarded without review and spending was not released. The Boston Bruins will handle media planning and buying. The agency will develop an integrated advertising and social networking campaign designed to allow fans to vote their favorite Boston Bruins into 2008 NHL All-Star Game.
Publicis was awarded Talbots' $20 million advertising account. Arnold previously handled the work. The agency bested The Richards Group and The Kaplan Thaler Group for the win.
St. Edward's University named LatinWorks its agency of record.
Slack Barshinger was named agency of record for New Holland Construction and Kobelco Construction Machinery America, two brands under the CNH umbrella. The agency will develop fully integrated marketing communications campaigns for both brands, including print and online advertising, PR, direct marketing and word of mouth marketing.
Factory Design Labs was named agency of record for The North Face, charged with advertising strategy, creative, production, print and online media planning and buying, and CRM activities. The agency will work with Fluid, The North Face's interactive agency of record.
Critical Mass was named the interactive agency of record for Valvoline.