by Steve McClellan on Jan 30, 9:39 AM
Australian pay TV service Foxtel has appointed Saatchi & Saatchi as its strategic advertising and creative agency. DDB was the incumbent. Kieren Cooney, Foxtel’s Chief Marketing and Sales Officer noted the numerous advances Foxtel had made to its offering over the past couple of years including the recently launched Foxtel Now streaming service. “Now is the right time to bring all this to life in our brand and we are very pleased to appoint Saatchi & Saatchi as our brand and advertising partner,” she stated. The appointment follows a formal review.
by Larissa Faw on Jan 27, 10:32 AM
Tropical Smoothie Cafe has named 3Headed Monster (3HM) as the fast casual franchise chain’s first-ever creative agency following a competitive pitch. The Atlanta-based company previously worked with various agencies on a project basis. The scope includes TV, radio, digital, social, outdoor and in-store advertising with the chain’s first brand-based advertising campaign set to begin this summer. TSC has strategically advertised as the chain has grown from operating one store in Tallahassee, FL to now having over 830 cafes in 44 states. Six years ago, the company introduced what it called its first system-wide TV ad campaign airing locally in all …
by Steve McClellan on Jan 26, 6:01 PM
Pest control provider Terminix has selected Kansas City-based Barkley as its lead agency after a competitive review. Under its remit Barkley will devise brand and channel strategies, creative and design for Terminix Residential.
by Larissa Faw on Jan 22, 11:08 AM
Boiron USA has appointed Walrus as creative agency for its homeopathic pain reliever line of Arnicare products without a review. The company awarded the assignment to the agency largely based on its previous health and wellness work for companies like Pfizer Consumer Healthcare and Avrio Health. Walrus will launch a national awareness campaign for Arnicare. Media duties for the brand will continue to handled in-house.
by Larissa Faw on Jan 21, 10:30 AM
Slate Mill Wine Collective, formerly known as 1851 Vineyards, is appointing Big Thirst Marketing as agency partner to handle social media and influencer relations, digital advertising as well as public relations responsibilities. The 40-acre winery estate is located four miles from downtown Fredericksburg, Texas.
by Larissa Faw on Jan 17, 5:25 PM
TravelPro is appointing United Collective as the luggage brand’s agency of record following a competitive review. The remit includes overall brand strategy, creative, digital advertising and content production.
by Steve McClellan on Jan 15, 10:01 AM
Publicis Groupe agency Team One has been selected as the brand agency of record for Make-A-Wish, the organization that fulfills wishes for children with critical illnesses. With this appointment, Team One will devise strategy and creative for Make-A-Wish on a pro-bono basis. The team will be based in Los Angeles, led by executive creative director, Kirsten Rutherford, who has a longstanding relationship with the organization. Rutherford was recently honored for her support and advocacy work with the nonprofit, receiving the Douglas Kiker Award for Excellence in Media from Make-A-Wish this past October. The award recognizes individuals and media organizations for …
by Larissa Faw on Jan 12, 7:16 PM
McCain Foods has appointed Smith Brothers as agency of record for its food service business following a competitive review managed by JLB+ Parters. The assignment is for McCain’s full service integrated communications. It includes strategic planning, creative, production, media, analytics, and web development. McCain supplies a wide variety of potato products to chains including McDonald’s.
by Larissa Faw on Jan 9, 9:14 AM
Faultless Brands is appointing DEG as digital agency of record for its fabric care line. The award came after a formal review. Under the partnership, DEG will handle strategy and creative production across digital channels, including developing video and other content across web, social media, and paid media. First up, DEG will oversee the rollout of Faultless ReWear Dry Wash Spray, which became available online and in stores this month.
by Larissa Faw on Jan 7, 12:32 PM
Product review management platform Trustpilot has appointed New York-based The Boathouse Agency as agency of record. Better known in Europe, Trustpilot has raised upwards of $50 million to put toward expansion in the U.S., and most will be allocated toward marketing. As agency partner Boathouse will oversee both the B2C side as well as the B2B side of the business. First up, the “Be Heard” consumer ad campaign to serve as a call-to-action for consumers to embrace their differences and submit their reviews.
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