TravelPro is appointing United Collective as the luggage brand’s agency of record following a competitive review. The remit includes overall brand strategy, creative, digital advertising and content production.
Publicis Groupe agency Team One has been selected as the brand agency of record for Make-A-Wish, the organization that fulfills wishes for children with critical illnesses. With this appointment, Team One will devise strategy and creative for Make-A-Wish on a pro-bono basis. The team will be based in Los Angeles, led by executive creative director, Kirsten Rutherford, who has a longstanding relationship with the organization. Rutherford was recently honored for her support and advocacy work with the nonprofit, receiving the Douglas Kiker Award for Excellence in Media from Make-A-Wish this past October. The award recognizes individuals and media organizations for ...
McCain Foods has appointed Smith Brothers as agency of record for its food service business following a competitive review managed by JLB+ Parters. The assignment is for McCain’s full service integrated communications. It includes strategic planning, creative, production, media, analytics, and web development. McCain supplies a wide variety of potato products to chains including McDonald’s.
Faultless Brands is appointing DEG as digital agency of record for its fabric care line. The award came after a formal review. Under the partnership, DEG will handle strategy and creative production across digital channels, including developing video and other content across web, social media, and paid media. First up, DEG will oversee the rollout of Faultless ReWear Dry Wash Spray, which became available online and in stores this month.
Product review management platform Trustpilot has appointed New York-based The Boathouse Agency as agency of record. Better known in Europe, Trustpilot has raised upwards of $50 million to put toward expansion in the U.S., and most will be allocated toward marketing. As agency partner Boathouse will oversee both the B2C side as well as the B2B side of the business. First up, the “Be Heard” consumer ad campaign to serve as a call-to-action for consumers to embrace their differences and submit their reviews.