Euro RSCG Chicago was tapped to handle creative and strategic chores for The Laughing Cow (Mini Babybel, Wedges and Smooth Sensations Cream Cheese Spread) and Boursin cheese, both under the Bel Brands umbrella. Euro RSCG Chicago will work on brand strategy and develop marketing efforts for broadcast and print, along with digital and emerging media.
BFG was named agency of record for Shoney’s casual dining restaurants, following a review. The agency will lead creative, including TV, radio, print, outdoor and social, digital and point of sale responsibilities.
R&R Partners was tapped by MGM Resorts International to handle the company’s traditional media planning and buying chores.
Dentsu America has been awarded the New Orleans Tourism Marketing Corporation marketing agency of record contract.
Engauge has been named advertising and digital agency of record for HoneyBaked, representing more than 400 franchise and corporate-owned stores. The scope of the work includes strategic planning, creative, media, digital and social strategy, broadcast and direct mail elements.
CenterLight Health System tapped Gravity Media to create an advertising and communications campaign.
Buffets, Inc. has tapped Conversation to handle digital creative chores, including web, mobile and social campaigns.
Ogilvy & Mather was tapped as agency of record for NASCAR.
MEC was awarded SABMiller’s European media planning and buying account, valued at $100 million. The agency will now work on brand building and communications planning across Europe for brands including Peroni Nastro Azzurro, Grolsch, Miller Lite, Cristal, Carling Black Label, Crown Lager and Bulmers Original cider.
Facing History and Ourselves, a company that works with educators to improve their effectiveness in the classroom, tapped RP3 Agency with its overall rebranding, including the redesign of its website.