360i was named lead digital agency for Oreo. Razorfish previously handled the work.
Big River was tapped to handle creative and media work for the Virginia Lottery.
Initiative extended its relationship with Red Bull by winning the brand's media communications business in the Czech Republic. Spanning Europe, the Middle East and Latin America, Initiative is now Red Bull's media communications partner in Austria, Belgium, Colombia, Croatia, Czech Republic, Egypt, Italy, Serbia and Switzerland. Initiative Czech Republic will handle research and insight, communications planning, media planning and buying, offline and online activation, and evaluation and accountability solutions.
King's Hawaiian Bakery, producer of Hawaiian sweet bread and dinner rolls, named Los Angeles-based Dailey to handle its integrated U.S. advertising communications, following a review. The agency will handle advertising, promotion, social media, Web site development and media planning and buying.
Land Rover extended its roster, adding The Brooklyn Brothers to develop a global PR campaign for the new small Range Rover, launching in 2011.
Boyer Coffee Co. has named TDA Advertising & Design, Boulder, as its first-ever advertising agency of record. A budget of under $1 million will go to online, print and outdoor advertising. First work will be a rebranding, including ID, packaging, store design and Web site.
Home Depot shifted its U.S. Hispanic account from Vidal Partnership to Richards/Lerma.
Advil named Tribal DDB as its digital agency.
Mullen picked up creative and media work for Foxwoods Casino in Connecticut. The account is estimated at $15 million.
TBWA Berlin has been selected by McDonald's Europe to leverage the brand's sponsorship of this year's FIFA Soccer World Cup. This is the first time McDonald's has awarded a TBWA office in Germany a task.