Initiative - Red Bull

  • by March 29, 2010
Initiative extended its relationship with Red Bull by winning the brand's media communications business in the Czech Republic. Spanning Europe, the Middle East and Latin America, Initiative is now Red Bull's media communications partner in Austria, Belgium, Colombia, Croatia, Czech Republic, Egypt, Italy, Serbia and Switzerland. Initiative Czech Republic will handle research and insight, communications planning, media planning and buying, offline and online activation, and evaluation and accountability solutions.
Next story loading loading..