YETI Coolers, makers of ice chests and accessories, named Spark as its media agency of record, following a review. The Chicago-based agency will handle all media planning and buying responsibilities for the brand, which launched in 2006. Until now, the retailer has focused primarily on TV programming that targeted its core customer, supporting their media campaigns with YouTube videos that tout the construction and durability of their “grizzly proof” coolers. YETI is preparing to promote its coolers and several new products to a larger, more “casual outdoor” audience.“We have built a great reputation among sportsmen for the high quality and …
ROKKAN was named social agency of record for WellPoint health care.
Goodwill Industries of the Southern Piedmont (GISP), Charlotte, named BooneOakley, Charlotte, as its first-ever advertising agency of record, following a six-week review. The agency bested Lyerly Agency and Carolina Public Relations, both of Charlotte, for the win. The review was managed by Linda Lockman-Brooks of Lockman-Brooks Marketing Services. BooneOakley will develop a three-year brand awareness campaign for Goodwill that includes outdoor, newspaper, online advertising and online video content development. First work will break this fall.
Arnold, Boston; CP+B, Boulder and Leo Burnett, Chicago are the remaining agencies vying for creative chores on the Hotels.com account. Y&R, Chicago previously handled the work. TargetCast handles media planning and buying for the discount travel site. A decision is expected by the end of October.
TheFrameworks, headquartered in London and Detroit, has been named the agency of record for Toshiba Global Commerce Solutions. As AOR, TheFrameworks will create a global advertising campaign for Toshiba Global Commerce Solutions following the successful design and launch of the Together Commerce go-to-market brand. “From the first time we met, TheFrameworks demonstrated a strong grasp of the challenges we were facing in bringing a new brand to market – and a clear ability to meet those challenges head-on with powerful creative ideas,” said Leo Suarez, vice president of marketing for Toshiba Global Commerce Solutions.
Doner Detroit was named agency of record for Stanley Steemer carpet cleaning company. The agency will handle creative duties, with new work launching in the spring of 2014. The assignment was awarded following a review, although there was no incumbent agency. In the past, Stanley Steemer has worked with Ron Foth Advertising, Young & Laramore and The Loomis Agency. “Doner truly understands what is important to our business, franchise owners and customers,” said Justin Bates, President, Stanley Steemer. “The agency possesses a deep understanding of how to build brands and drive response.” Stanley Steemer spent $38 million in measured media …
CKSKlaunched a New York office with business wins of Heineken USA and Pernod Ricard.
Airbnb, a marketplace for people to list and book unique travel accommodations around the world, selected Pereira & O’Dell as its agency of record. Airbnb’s advertising will focus on a broad, cross-demographic audience who values authentic, local travel and memorable experiences. Work will launch globally in November. “We were impressed with their ability to connect passionate brand truths with specific creative tools to tell a story,” said Amy Curtis-McIntyre, vice president of marketing at Airbnb.
JWT Canada was named creative agency of record for Air Canada, following a review. The agency will handle all of Air Canada’s global brand communications and digital marketing beginning January 2014. Mindshare Canada will handle all media planning and buying. Air Canada spent $2.6 million in measured media in 2012, according to Kantar Media.
BancVue, a provider of dynamic marketing and data-driven consulting solutions to community financial institutions, tapped Austin-based agency, Proof Advertising, as media agency of record for its brand of free reward-based checking accounts, Kasasa. Proof won the business following a review that began in April. The agency will be responsible for partnerships, sponsorships, and consumer-driven digital, traditional, and grassroots media strategy, planning and buying for each financial institution offering the Kasasa brand. In addition, Proof will also handle financial B2B media for BancVue. Creative duties are handled in-house. The account is estimated at $10-12 million.