BIZ DEV: Airbnb Taps Pereira & O'Dell As AOR

Airbnb, a marketplace for people to list and book unique travel accommodations around the world, selected Pereira & O’Dell as its agency of record. Airbnb’s advertising will focus on a broad, cross-demographic audience who values authentic, local travel and memorable experiences. Work will launch globally in November. “We were impressed with their ability to connect passionate brand truths with specific creative tools to tell a story,” said Amy Curtis-McIntyre, vice president of marketing at Airbnb.
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