Deutsch LA joined Nintendo’s list of roster creative agencies. Tapped with handling social media and digital chores, the agency will promote Nintendo’s line of video games. Goodby, Silverstein & Partners previously handled the work. Leo Burnett continues to serve as Nintendo’s lead creative agency.
One day after announcing its expansion into Brazil, 360i has been named social media agency of record for Subway Restaurants, following a review. The agency is charged with developing and executing the brand’s overall social strategy, which includes creating socially driven campaigns and content designed to drive engagement and conversation, as well as word of mouth marketing.
LiftMaster garage door openers selected Upshot as agency of record for all integrated marketing, advertising and communications for both its consumer and business-to-business segments.
Renegade Communications was has been named agency of record for Rommel’s regional Harley-Davidson and ACE Hardware accounts.
The Chicago American Marketing Association has named All Terrain as its agency of record and strategic marketing partner for a two-year term. The agency will develop a plan to enhance membership programming as well as promote marketing excellence in the Chicago region. The work follows a recent assignment where All Terrain developed the Chicago AMA branding strategies.
Lowe Campbell Ewald scored a large piece of the Atkins business, following a consultant-led review. The agency will handle brand strategy and creative for a multimillion-dollar national campaign, consisting of TV, print and digital elements. “We believe the Atkins brand is a true paradigm shift in the world of nutrition and dieting, and that it’s different from the majority of diets that focus on caloric restriction,” said Jim Palmer, CEO at Lowe Campbell Ewald. “Our goal is to bring the Atkins lifestyle to more people, help them see the revolutionary nature of the Atkins approach, and how it can change …
Following a review, Chobani yogurt named Droga5 as its creative and marketing agency and tapped Weber Shandwick to handle public relations and social engagement strategy. Boathouse previously served as lead creative agency but did not participate in the review, which began earlier this summer. “Few brands across any category, have achieved so much, so fast and without compromise. It's little wonder this was the industry pitch of the year,” said David Droga, founder and creative chairman of Droga5.
The Phoenix office of Cramer-Krasselt was named agency of record for Monterey County Convention and Visitors Bureau (MCCVB). C-K will handle brand strategy and positioning, advertising, and media planning and buying. The new brand campaign, “Grab Life by the Moments,” was unveiled at the recent MCCVB annual membership meeting, and will debut in October in print, online and events. “The campaign focuses on all the amazing moments you can experience in Monterey, layered with a carpe diem attitude toward life,” said Ian Barry, C-K’s senior vice president and executive creative director.
Moroch Partners was hired by LOOK Cinemas, a new state-of-the-art theatre complex, for marketing, promotions and social media initiatives. LOOK Cinemas, the brainchild of Rave Motion Pictures founder Tom Stephenson, is an upscale movie/dining option in North Dallas that offers consumers four unique movie going experiences: LOOK & Dine, The Lofts, Evolution and General Admission. Moroch’s first assignment is to produce traffic-driving promotions tied to upcoming feature films. The movie going experiences at LOOK range from dining auditoriums with tableside service, to full bar service and lounge atmosphere. “After working with Moroch on Rave Motion Pictures and the tremendous success …
Minneapolis-based Solve was named agency of record for Bentley Motors across the company’s Americas region (including North, Central and South America). The company, headquartered in Crewe, England, operates stateside in Herndon, Virginia. Bentley has been owned by Volkswagen AG since 1998. Solve won the account following a review that included five agencies. Solve will handle branding and marketing efforts in Bentley’s highest-volume region. Bentley is planning to launch an SUV model in 2016. Solve worked with Porsche to launch the company’s Cayenne SUV. Their additional automotive experience includes Subaru, Chrysler and Harley-Davidson. Solve partnered with Akquracy, a Minneapolis-based CRM company, …