• BIZ DEV: Barker Retains SlimFast Account
    Barker successfully retained creative duties for SlimFast's $50 million account. MDC shops CP+B and Doner, as well as The Marketing Arm and Vayner Media, also participated in the review. Barker, the brand's creative agency of record since 2014, will continue to handle branding, marketing strategy, and creative across TV, print, and digital extensions, working with partner agency Chief Media for media buying and planning. Barker's original SlimFast campaign, currently in market and entitled "It's Your Thing," has reversed 7 years of declining sales for the brand, which was purchased by private equity company Kainos in 2014. Walmart sales are currently ...
  • BIZ DEV: Carmichael Lynch, Spong, Win Evereve
    Following a review, Evereve, a national brand dedicated to empowering moms through fashion, tapped Carmichael Lynch and its public relations division Spong as its agency of record. Work will include brand planning, advertising, public relations, social engagement and digital marketing. This partnership is Evereve's biggest marketing investment to-date as the company continues to expand its presence nationwide and through Trendsend, an online styling service. "Our winning contenders showed a deep understanding of the powerful role fashion can play in a mom's life," said Megan Tamte, co-founder and CEO of Evereve. "Their unmatched passion and distinctive creative and integrated service offerings ...
  • BIZ DEV: Blue Chip Marketing Worldwide Wins McCormick & Co. Shopper Marketing Work
    Following a review, Blue Chip Marketing Worldwide was named North American shopper marketing agency of record for McCormick & Co., maker of spices, seasonings and flavor products. The agency will support McCormick's U.S. and Canadian Consumer Products Divisions, driving efficiency and increasing capabilities across the business units. The Chicago-based agency has been working with McCormick on various shopper marketing projects since January, 2016. "It is a remarkable opportunity to work with a company like McCormick, whose flavors are enjoyed around the world every day," said Stanton Kawer, worldwide chairman and CEO of Blue Chip Marketing Worldwide. "We're honored to bring ...
  • BIZ DEV: Clarity Coverdale Fury Retains Two Accounts
    Clarity Coverdale Fury has successfully retained two accounts: Metro Transit, an operating division of the Twin Cities Metropolitan Council, and MNsure, Minnesota's health insurance marketplace. For Metro Transit, the agency will continue to handle marketing services and handle PR and marketing duties for MNsure. "Metro Transit's ridership has grown and MNsure has increased the number of insured Minnesotans over the past years and we look forward to supporting those trends with smart communications," said Rob Rankin, president and CEO of CCF.
  • BIZ DEV: RPM Advertising Awarded Riondo Prosecco Campaign Work
    RPM Advertising was selected to create a marketing campaign for Terlato Wines' Riondo Prosecco brand in an effort to set Riondo apart from other Prosecco brands. The Italian for Summer campaign launched in early August, featuring online and print components. "We chose to partner with RPM Advertising because of its longstanding reputation for building brand equity," said Dave Lane, president and chief operating officer of Terlato Wines. "We were also impressed with the originality that its talented team brings to the table."
  • BIZ DEV: Burkhead Brand Group Named AOR For Healing Transitions
    Burkhead Brand Group (BBG) was named agency of record for Healing Transitions, a not-for-profit, peer-run addiction recovery center with facilities throughout the Triangle Region of North Carolina. The agency will provide brand strategy and creative support as the organization looks to increase its support base throughout Wake and the surrounding counties. In addition, BBG will develop engagement programs to attract new donors and increase financial contributions to Healing Transitions. Healing Transitions provides peer-based recovery oriented services to homeless and underserved individuals with alcoholism and other drug addictions. "With an ever-growing need for our services, we searched for a strategic marketing ...
  • BIZ DEV: St. John & Partners Redesigns Smokey Bear Website
    The U.S. Forest Service and National Association of State Foresters tapped St. John & Partners to redesign the Smokey Bear website to coincide with the icon's 72nd birthday. Designed in coordination with Ad Council, SmokeyBear.com is now more image heavy, content heavy and mobile friendly. This is first major site redesign in eight years. From an educational standpoint, the new site features facts on wildfire prevention and safety as well as the benefits of prescribed fires by professionals. Every page and piece of information on the new site is easy to share, regardless of what device content is viewed on.
  • BIZ DEV: Insurance Digital Revolution Taps the10company To Handle Marketing Duties
    The Insurance Digital Revolution (IDR), an industry campaign organized by three insurance organizations, IIABA’s Agents Council for Technology, ACORD User Groups Information Exchange, and PIA, selected the10company to handle marketing and communications services. IDR's mission is to accelerate adoption of digital technologies that enable independent insurance agents to improve customer satisfaction, grow business and increase profitability. "It's a critical time for the insurance industry, and, in particular, independent agents," said Clare DeNicola, principal of the10company. "Adoption of digital technologies really is a business imperative. We are very excited to help advance progress through the Insurance Digital Revolution."
  • BIZ DEV: Scout Named AOR For StainMaster
    Scout, an Atlanta-based agency, was tapped to handle brand strategy, creative and new product launches for the StainMaster brand. The account is an expansion of an already existing relationship. The agency currently handles the commercial business for Invista, StainMaster's parent company. Scout has worked on the commercial business – Antron carpet fiber – for the past three years. "Scout has become active on the StainMaster business over the last few years, partnering on several key initiatives," said Lisa Connolly, director of global brand marketing. "When the time came to select a strategic branding partner, we knew that Scout was the ...
  • BIZ DEV: Moroch Partners Adds Additional Work For Baylor Scott & White Health
    Moroch Partners was awarded additional work for the Baylor Scott & White Health account, now serving as agency of record for paid digital. For the past four years, the Dallas-based agency has managed the health care system's traditional media planning and buying but will now add SEM, mobile, display, streaming audio and online video support work. Baylor Scott & White, the largest not-for-profit health care system in Texas, includes a network of 46 hospitals, 900 patient care sites and 9,000 active physicians. "At Moroch, some of our biggest success stories have come from growing brands within our existing client roster," ...
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