BIZ DEV: Scout Named AOR For StainMaster

Scout, an Atlanta-based agency, was tapped to handle brand strategy, creative and new product launches for the StainMaster brand. The account is an expansion of an already existing relationship. The agency currently handles the commercial business for Invista, StainMaster's parent company. Scout has worked on the commercial business – Antron carpet fiber – for the past three years.

"Scout has become active on the StainMaster business over the last few years, partnering on several key initiatives," said Lisa Connolly, director of global brand marketing. "When the time came to select a strategic branding partner, we knew that Scout was the right team with the right virtues and talents. As STAINMASTER expands its product selection, we look forward to partnering with Scout to help tell our story and support the brand."

StainMaster spent $3.8 million on measured media in 2015 and $984,000 the first quarter of 2016, per Kantar Media.



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