Häfele America, a supplier of hardware to the furniture and cabinetry industries, has hired CoyneBeahmShouse to develop and launch its marketing program. This marks the company's first initiative in marketing products to the retail segment of its business. Spending was not revealed.
Transcendigital Ltd. has been selected by New Hampshire-based Paraflexmed.com to help strengthen its presence on the Web. Work on the account will include improvements to Paraflexmed.com's existing Web site, a search engine optimization/search marketing program and a strategy for developing its future online marketing efforts. Spending was not released.
Starmark International has been named agency of record for The Clubs at St. Regis, Fort Lauderdale, the invitation-only private membership club. Starmark has been tapped to provide advertising, public relations, marketing, custom publishing, and Web site development, in support of the St. Regis Resort, Spa and Residences, Fort Lauderdale. Spending was not disclosed.
SpikeDDB, New York has been named agency of record for the African-American portion of Royal Caribbean International's account. Spending was not revealed.
Mediaedge:cia has been given additional media duties worth an estimated $75 million from global client Computer Associates.
Adamson Advertising has been named agency of record for Shoe Carnival, a retailer of value-priced footwear and accessories. Adamson will handle all advertising creative work, media planning and broadcast buying, point-of-sale displays, and other in-store elements. Spending was not detailed.
Cramer-Krasselt/Hampel Stefanides, the New York office of Cramer-Krasselt, has been selected to handle the Comcast Spotlight account. Spending was not revealed.
Revlon has placed its estimated $120 million account in review. Deutsch presently handles the account.
Samsung Electronics has appointed numerous WPP agencies to handle its global brand marketing programs. The win includes ad development, market research, and media planning and buying. J. Walter Thompson will provide global management of the account; Berlin Cameron will serve as the lead creative agency; and Group M will oversee media planning and buying. Research International and Landor Associates will provide additional support to the account, which is valued at $200 million.
Moe's Southwest Grill has hired Blue Sky as its first national advertising firm. Blue Sky will develop a brand platform, a 2005 advertising campaign and ongoing franchisee marketing materials for the restaurant chain. Spending was not released.