Euro RSCG Worldwide New York and Grupo Gallegos Long Beach have been named U.S. agencies of record for the Dos Equis and Tecate brands respectively. Euro RSCG Worldwide will provide marketing strategy and creative execution for a new campaign. The agency bested Merkley & Partners, Fallon, TBWA/Chiat/Day, and Crispin Porter for the win. The account was previously held by McCann Erickson New York. Grupo Gallegos will handle Hispanic strategic planning, creative advertising, media planning, and buying responsibilities. Additionally, MediaVest USA was awarded media buying and planning for the Dos Equis Brand. Spending was not revealed.

Horizon Media has been tapped by AEG Live, an L.A.-based collection of companies devoted to high profile live entertainment events, to handle the media planning, buying, and promotions for their current production, Celine Dion’s “A New Day…” at The Colosseum at Caesars Palace in Las Vegas. The campaign will include local TV, radio, and print components targeting several Las Vegas feeder markets, including Los Angeles. The incumbent agency was Mediacom. Billings are not being disclosed.

Alltel has selected Campbell-Ewald of Detroit as its agency of record. The account is estimated at $100 million.

Hart Skis has selected marketing design communications firm Adsoka as its agency of record. Terms were not disclosed.

OgilvyOne has been awarded interactive duties for Yahoo! and will open a San Francisco office to support the account. OgilvyOne will provide interactive creative services, including digital media creation and execution for Yahoo!’s core product offerings. Spending was not released.

Moe's Southwest Grill has hired Blue Sky as its first national advertising firm. Blue Sky will develop a brand platform, a 2005 advertising campaign and ongoing franchisee marketing materials for the restaurant chain. Spending was not released.

Samsung Electronics has appointed numerous WPP agencies to handle its global brand marketing programs. The win includes ad development, market research, and media planning and buying. J. Walter Thompson will provide global management of the account; Berlin Cameron will serve as the lead creative agency; and Group M will oversee media planning and buying. Research International and Landor Associates will provide additional support to the account, which is valued at $200 million.

Revlon has placed its estimated $120 million account in review. Deutsch presently handles the account.

Cramer-Krasselt/Hampel Stefanides, the New York office of Cramer-Krasselt, has been selected to handle the Comcast Spotlight account. Spending was not revealed.

Adamson Advertising has been named agency of record for Shoe Carnival, a retailer of value-priced footwear and accessories. Adamson will handle all advertising creative work, media planning and broadcast buying, point-of-sale displays, and other in-store elements. Spending was not detailed.