Mediaedge:cia has been given additional media duties worth an estimated $75 million from global client Computer Associates.

Circuit City has named the Chicago office of Draft as its promotional marketing agency of record. Draft helped develop a holiday campaign with Pizza Hut that launched this month and incorporates Circuit City's new tag line, "Just what I needed" into an online, in-store, and in-home outreach. Spending was not released.

Technology company Electronic Data Systems has split from its agency, Fallon Worldwide.

Horizon Media has been awarded the media buying and planning account for Vivendi Universal Games. The account’s media spending is estimated at $25 million. The account was won after a review and will be handled by Horizon’s Los Angeles office. Kovel/Fuller, Culver City, Calif., was the incumbent. Additionally, VU Games has also chosen Black Lab, an independent agency based in Venice, Calif., to do creative work for a video game due out next year.

PGR Media has won three accounts: Tom's of Maine was awarded after a formal review; RedEnvelope was won through PGR's longstanding relationship with Toth Brand Imaging; and the agency landed DCU through an alliance with Wallwork Curry. Spending was not disclosed.

Texas-based Mattress Giant Corporation has awarded broadcast media buying services to Moroch Partners. The agency will handle broadcast planning and buying for Mattress Giant's 13 U.S. markets and provide media-to-sales performance analysis through its proprietary research data tracking systems. Work on the multi-million dollar account will launch post holiday 2004.

Bartle Bogle Hegarty has been awarded Smirnoff Ice's creative account. Spending was not revealed.

TBWA/Chiat/Day, Playa del Rey, Calif., has been awarded the estimated $25 million Michelob and Michelob Light accounts.

BBDO and DDB are the two agencies in contention for Diet Pepsi's estimated $35 million account.

Starcom USA has been named media agency of record for Indianapolis-based athletic specialty retailer, The Finish Line. The assignment includes all planning and buying responsibilities, which were previously handled in-house and by Echopoint Media. Spending was not released.