• BIZ DEV: Y&R Adds Six Clients To Roster
    Y&R North America has won six accounts over the past three months, led by its New York office. The U.S. Census bureau awarded Y&R with its largest integrated communications contract for the first-ever digital Census in 2020. Y&R partnered with VML to win the corporate JP Morgan Chase & Co. account. Y&R was named a lead creative agency for Cirque du Soleil, charged with overall brand strategy and development of creative campaigns worldwide. Lastly, Y&R won three yet-to-be-named healthcare assignments in the OTC and Pharma space, amounting to more than $10 million in revenue for North America in 2016.
  • BIZ DEV: Barker Wins Big Brothers Big Sisters Of New York City Account
    Barker was awarded the Big Brothers Big Sisters of New York City account, following a review. Work was previously handled in-house. The agency will handle marketing strategy, creative and media planning and buying for the non-profit organization. Barker is developing a strategic marketing plan for BBBS of New York City, set to launch this fall. "While we serve over 5,200 young people across the five boroughs each year, the need for more mentors is still greater than ever," said Hector Batista, chief executive officer of BBBS NYC. "As we continue our efforts to increase the number of volunteer mentors, tapping ...
  • BIZ DEV: GKV Named AOR For AbsoluteCARE
    GKV was named agency of record for AbsoluteCARE, a health management company with centers in Atlanta and Baltimore. The agency will develop AbsoluteCARE's brand position and messaging for each of its different audiences, as well as websites, video assets and other collateral materials to help the company further expand. AbsoluteCARE provides a medical home to patients and their families. < "We're confident that this partnership with GKV will help to streamline our communication efforts and support our mission of improving the lives of our patients every day," said Alan Cohn, CEO of AbsoluteCARE. "Our patient-centered model has been life changing ...
  • BIZ DEV: VML Appointed AOR For Greater Miami Convention & Visitors Bureau
    Miami tourism organization Greater Miami Convention & Visitors Bureau (GMCVB has named VML its new global marketing agency of record. The appointment came after a formal review resulting in a four-year contract with an additional one year option for the WPP agency. In the U.S. the organization spent a little more than $1 million on ads in 2015 according to Kantar Media. VML is tasked with driving incremental domestic and international visitors for vacation and meetings to Greater Miami by growing the brand globally. Services will include brand strategy, strategic planning, media planning and buying as well as creative development.
  • BIZ DEV: Speck Partners With Red Tettemer O'Connell + Partners To Launch New Line Of Smartphone Cases
    Red Tettemer O'Connell + Partners (RTO+P) was tapped as agency partner for Speck, a manufacturer of protective smartphone cases. "Speck is an undisputed leader in the protective case space and we jumped at the chance to work with them to promote the launch of its newest product line," said Steve Red, president & chief creative officer of RTO+P. "Presidio's launch gave us the opportunity to help Speck elevate its brand awareness and reinforce its position as the dominant player in the mobile industry." Added Michael Burdeny, vice president of marketing at Speck: "Speck has a compelling design and innovation story ...
  • BIZ DEV: McCann New York Awarded Holiday Work For Godiva Chocolatier
    McCann New York was awarded strategy and creative work for Godiva Chocolatier's annual holiday campaign, its largest of the year. Initiative will handle media planning and buying duties. "Godiva North America is delighted to be working with McCann this holiday season," said Nagisa Manabe, head of marketing & innovation for Godiva North America. "Holiday is a key time for our business, and it was essential for us to partner with an agency that could bring our chocolates and the joy they bring to others to life. We know that McCann's creative will help us introduce the chocolates in innovative ways ...
  • BIZ DEV: DNA Seattle Named AOR For Ben Bridge Jeweler
    Following a review, Ben Bridge Jeweler named DNA Seattle as its creative and branding agency of record. Jones Advertising in Seattle was the incumbent agency and did not participate in the pitch. Ben Bridge is focused on developing exclusive collections targeting younger consumers and has challenged DNA to help communicate the this to an affluent millennial audience. New work will launch in the fourth quarter of 2016. "It is an exciting time in the history of Ben Bridge as we continue to evolve our brand to make it relevant to today's consumer," said Marc Bridge, great-great grandson of the company's ...
  • BIZ DEV: Wheelhouse Marketing & PR Adds Billy Bob's Texas To Roster
    Wheelhouse Marketing & PR picked up work for Billy Bob's Texas, a honky-tonk based in Fort Worth, TX. Work will consist of identifying, assessing and valuing sponsorship opportunities. Opened in 1981, Billy Bob's Texas hosts more than 300 live music concerts a year and also contains a 4-star restaurant, a retail store as well as Billy Bob's Live Pro Bull Riding, which is sanctioned by Championship Bull Riding. "The goal was for us to work with a group highly experienced in venue and festival sponsorships as well as general entertainment properties," said Concho Minick, president of Billy Bob's Texas. "Also, ...
  • BIZ DEV: Breakthrough Entertainment Re-ups With Ireland + Hall Communications
    Film and television studio Breakthrough Entertainment has renewed its partnership with Ireland + Hall Communications. The firm will continue to provide strategic communications and marketing consultation for the Breakthrough Entertainment brand in an effort to support worldwide sales, acquisitions and alternative content slate. "Breakthrough is extremely pleased with the work which the team at Ireland + Hall have done for us so it was an easy decision to continue working with an agency whose holistic approach to communications has helped place Breakthrough at the forefront of the global entertainment conversation." said Nat Abraham, partner, president of distribution at Breakthrough Entertainment.
  • BIZ DEV: The O'Hara Project Accepting Entries For 2017 Pro Bono Client
    The O'Hara Project is conducting its annual search for a nonprofit organization to become its 2017 pro bono client. The agency specializes in ideation, strategy, marketing, public relations and social media duties. The agency is offering 12 months of free public relations services to help a nonprofit raise awareness of its mission. Throughout 2016, The O'Hara Project worked with The Adventure Project, a nonprofit that "adds venture" to empower entrepreneurs in developing countries, to create media impact, increase awareness and drive donations."Most measure success by an increase in market share or awareness. Our nonprofits measure results by the number of ...
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