Mike's Hard Lemonade placed its $30 million advertising account in review. We Are Gigantic currently handles the account.
Agency.com was awarded lead global creative chores for LG Electronics' digital display division. The account is estimated at $100 million.
Equinox Fitness Club selected Fallon Worldwide as its advertising agency of record. The agency will develop a branding campaign that includes traditional and new media executions. Fallon will also handle media planning and buying.
Arnold Worldwide partnered with creative agency No. 11 in an effort to offer creative and marketing chores to beauty, fashion and luxury brands. ArnoldEleven signed RedEnvelope as its first client.
Nike has appointed AKQA as its global digital agency for all its soccer/football-related online projects across US, Canada, Latin America, Europe and Asia-Pacific.
Citing conflicts, Initiative withdrew from AT&T's $3.4 billion media review.
Cliff Freeman & Partners was tapped as Bonefish Grill's first agency of record.
General Motors shifted creative duties on its Saab account from Lowe to McCann Erickson, which also scored GM's corporate image work.
Barton Brands named Wheatley & Timmons as its agency of record, following a review. The agency will provide public relations, promotion, event marketing services and counsel on brand strategy development on three brands. The agency's initial assignments will focus on Cocktails by Jenn; Old Pulteney; and 1792 Ridgemont Reserve.
IHOP placed creative duties on its $80 million advertising account in review. McCann Erickson currently handles the work.