by on Jul 30, 3:45 PM
Havertys selected Kelly, Scott and Madison as its media agency of record. KSM will manage and place media for the company's 120 locations in 17 states.
by on Jul 30, 3:45 PM
ConAgra moved creative duties on its Orville Redenbacher and Slim Jim brands from Crispin Porter & Bogusky to Venables, Bell & Partners.
by on Jul 30, 3:45 PM
Via was awarded the $10 million LoJack account. Hill Holliday previously handled the work.
by on Jul 30, 3:45 PM
Hill Holliday, Global Hue and Zenith have been selected to provide account service and creative support to advertising efforts in Verizon Wireless' local markets nationwide. Hill Holliday will be responsible for the strategy and creative support for all local advertising. The account will be handled by Hill Holliday's Erwin-Penland unit in Greenville, S.C. Global Hue, in an extension of its role as multicultural agency for national advertising, will be the lead multicultural agency for the company's local markets. Lastly, Zenith New York, currently responsible for national advertising media planning and buying, will add to its duties the coordination and support …
by on Jul 30, 3:45 PM
Mullen, Kirshenbaum Bond + Partners and The Richards Group are the three remaining finalists vying for Orkin's $25 million advertising account.
by on Jul 23, 3:30 PM
72andSunny was named creative agency of record for the Discovery Channel. The agency will oversee all U.S. strategic and creative duties, including spearheading a network-wide rebrand debuting on- and off-air in October.
by on Jul 23, 3:30 PM
Cundari SFP won the branding assignment for Butterfield Bank, Bermuda's largest independent bank.
by on Jul 23, 3:30 PM
SABMiller tapped MEC Global Solutions, the international client consulting division of MEC, to handle its brand communications planning work, which was previously handled in-house. The assignment does not affect current media relationships. Starcom remains SAB Miller's longtime media agency.
by on Jul 23, 3:30 PM
Pernod Ricard placed its global media account, estimated at $200 million, in review. Carat currently handles the North American portion of the work.
by on Jul 23, 3:30 PM
Cramer-Krasselt/Hampel Stefanides New York was awarded creative duties for CareFirst Blue Cross & Blue Shield's $3 million account. Arnold Worldwide previously handled the account.