Mullen, Kirshenbaum Bond + Partners and The Richards Group are the three remaining finalists vying for Orkin's $25 million advertising account.
Hill Holliday, Global Hue and Zenith have been selected to provide account service and creative support to advertising efforts in Verizon Wireless' local markets nationwide. Hill Holliday will be responsible for the strategy and creative support for all local advertising. The account will be handled by Hill Holliday's Erwin-Penland unit in Greenville, S.C. Global Hue, in an extension of its role as multicultural agency for national advertising, will be the lead multicultural agency for the company's local markets. Lastly, Zenith New York, currently responsible for national advertising media planning and buying, will add to its duties the coordination and support …
Via was awarded the $10 million LoJack account. Hill Holliday previously handled the work.
ConAgra moved creative duties on its Orville Redenbacher and Slim Jim brands from Crispin Porter & Bogusky to Venables, Bell & Partners.
Havertys selected Kelly, Scott and Madison as its media agency of record. KSM will manage and place media for the company's 120 locations in 17 states.
Amazon.com hired Fly, formerly known as RowenWarren, to develop interactive campaigns for several of its categories. The agency is developing creative and handling media buying for campaigns on behalf of Amazon.com's Grocery category; Unbox, one of Amazon's Digital category products; and Endless.com, the shoe and handbag Web site.
Crispin, Porter + Bogusky was tapped by American Express to handle creative chores on Open, its small business owner division. Ogilvy & Mather previously handled the work on the $55 million account.
BMW Financial Services selected G2 Direct & Digital as its marketing agency of record, following a search that was spearheaded by Hasan + Co. of Raleigh, N.C. G2 will work on direct mail, interactive, collateral, CRM and branding for the products and services offered within the BMW and MINI Financial Services divisions.
Michelin North America consolidated media planning and buying for all its product lines and brands in the United States, Canada and Mexico at MediaCom. The assignment will include passenger car & light truck tires, as well as commercial truck tires, and tires for the agriculture, earthmover, aviation, motorcycle and bicycle segments. The assignment also covers Michelin Maps and Guides and TCI Tire Centers, LLC tire distribution network. Michelin will retain its roster of creative agencies on the $112 million account.
Big Lots awarded creative duties on its $50 million account to Amalgamated. The agency bested Merkley + Partners, Bernstein-Rein and The Richards Group for the win. SBC Advertising previously handled the account.