Michelin North America consolidated media planning and buying for all its product lines and brands in the United States, Canada and Mexico at MediaCom. The assignment will include passenger car &
light truck tires, as well as commercial truck tires, and tires for the agriculture, earthmover, aviation, motorcycle and bicycle segments. The assignment also covers Michelin Maps and Guides and TCI
Tire Centers, LLC tire distribution network. Michelin will retain its roster of creative agencies on the $112 million account.
