• BIZ DEV: Hornitos Tequila Taps VSA Partners As AOR
    Following a review, Hornitos Tequila named VSA Partners as agency of record, charged with TV, print, online and social media work. The Community previously handled the account. New work debuts in early 2016.
  • BIZ DEV: GoDaddy Taps MEC As Global Media AOR
    GoDaddy tapped MEC as its global media agency of record, without a review. The company recently hired TBWA/Chiat/Day to handle creative duties.
  • BIZ DEV: RaceTrac Names Resource/Ammirati As Creative AOR
    RaceTrac, a convenience store chain in the South, named Resource/Ammirati as its lead creative agency, following a review. The agency will be responsible for integrated brand strategy, advertising and all mobile, digital and social media initiatives. New work will debut in Q2 2016. "We're excited to partner with RaceTrac as they continue to evolve their brand, their retail offering and add new fresh food options," said Deirdre Egan, managing director of Resource/Ammirati Chicago. "We see tremendous opportunity to turn this brand conviction into more engaging experiences for their many TracFanatics, as well as attract new ones." RaceTrac spent $2.4 million ...
  • BIZ DEV: Popchips Names David&Goliath As AOR
    David&Goliath was named agency of record for popchips snacks, following a review. The agency will be responsible for all advertising and creative duties as well as spearheading the brand's repositioning. New work, which will include social, outdoor and experiential executions, will launch in January 2016. "As we continue to expand our brand and product offerings, we wanted to partner with an agency that truly understands the challenges and opportunities we face and who could help us reach our goals," said Marc Seguin, chief marketing officer of popchips. "We were impressed by D&G's creative approach and look forward to bringing these ...
  • BIZ DEV: Cohn & Wolfe Named PR AOR For Colgate
    Cohn & Wolfe opened an office in Guangzhou, China. The company was named PR agency of record for Colgate, a client the agency already represents in more than 10 markets across North America, Europe and Southeast Asia. The China account will be based in Guangzhou, where the team will provide integrated communications services such as e-content creation and design, e-commerce integration, video development and social and digital media for various Colgate brands. "It is the perfect time for Cohn & Wolfe to establish a presence in Guangzhou," said Tiffany Bai, managing director, Mainland China. "As the city evolves from a ...
  • BIZ DEV: Connelly Partners Awarded British Virgin Islands Work
    Boston-based Connelly Partners was awarded a contract to relaunch the online global presence for the British Virgin Islands, following a review. CP Travel, the travel focused practice within Connelly Partners will handle website design, development, content creation and SEO strategy across six international markets. New work is expected to launch in April, 2016. "Connelly Partners and their CP Travel group offered us extensive travel and lifestyle category experience, combined with a strong digital strategy and UX team," said Sharon Flax-Mars, director of tourism for The British Virgin Islands. "Most importantly, they really understand how travel behavior is changing and the ...
  • BIZ DEV: Grey Named Global Creative Agency For Bose
    Bose named Grey as its first global creative agency of record, following a review. The agency's New York and London offices will lead the account. Previously, Bose typically handled all creative in-house, aside from project work from agencies. Media chores, handed by Initiative and MediaHub, were not part of the review.
  • BIZ DEV: Bob Gold & Associates Awarded Work For South Coast Botanic Garden
    South Coast Botanic Garden, an 87-acre garden in Palos Verdes, tapped Bob Gold & Associates to lead publicity efforts for the garden's newest inhabitants: a collection of nature-themed sculptures which are part of Nature Connects, the art installation entirely constructed from toy LEGO bricks. The sculptures will be seen throughout the garden from February 19 - May 8, 2016. "We can't wait to get started with this project," said Bob Gold, president and owner of Bob Gold & Associates. "South Coast Botanic Garden is a model of excellence, teaching us all lessons in land reclamation and sustainability while providing a ...
  • BIZ DEV: The BAM Connection Awarded Aptus Health Work
    The BAM Connection (BAM) was awarded work for Aptus Health, formerly known as Physicians Interactive. The agency has been working with Physician's Interactive since July to position and launch a new company that brings all of its affiliate companies together as one brand. The new brand, Aptus Health, officially launched in November, and reflects a new brand positioning, brand architecture and brand vision. The BAM Connection developed a website, launch video and office signage. This marks the latest healthcare-related win garnered by the agency since its inception, including work for Valeant Pharmaceutical on multiple brands and the American Heart Association/American ...
  • BIZ DEV: Weistec Engineering Taps Kahn Media To Handle PR Duties
    Kahn Media was named public relations agency of record for Weistec Engineering, a designer and manufacturer of ultra-high performance parts, lifestyle accessories and apparel for Mercedes AMG enthusiasts. Kahn Media will work with Weistec to develop a brand strategy that expands its customer base beyond AMG enthusiasts. The agency will also handle PR for Weistec's new racing team which will field two AMG Customer Sports GT3s in the Pirelli World Challenge series next year. "We've seen what Kahn Media has been able to do with its other clients and we thought that working with them would be a natural fit," ...
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