Boston-based Connelly Partners was awarded a contract to relaunch the online global presence for the British Virgin Islands, following a review. CP Travel, the travel focused practice within Connelly
Partners will handle website design, development, content creation and SEO strategy across six international markets. New work is expected to launch in April, 2016. "Connelly Partners and their CP
Travel group offered us extensive travel and lifestyle category experience, combined with a strong digital strategy and UX team," said Sharon Flax-Mars, director of tourism for The British Virgin
Islands. "Most importantly, they really understand how travel behavior is changing and the role that technology increasingly plays in driving consumer interaction." The British Virgin Islands spent
$3.3 million on measured media in 2014, according to Kantar Media.