BIZ DEV: Cohn & Wolfe Named PR AOR For Colgate

Cohn & Wolfe opened an office in Guangzhou, China. The company was named PR agency of record for Colgate, a client the agency already represents in more than 10 markets across North America, Europe and Southeast Asia. The China account will be based in Guangzhou, where the team will provide integrated communications services such as e-content creation and design, e-commerce integration, video development and social and digital media for various Colgate brands. "It is the perfect time for Cohn & Wolfe to establish a presence in Guangzhou," said Tiffany Bai, managing director, Mainland China. "As the city evolves from a center of manufacturing and trading into an innovation and technology hub, there is great client demand for our expertise in integrated communications for technology and consumer goods brands. I have no doubt we'll maintain our momentum as we continue to attract fresh talent and prestigious new clients like Colgate."

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