RaceTrac, a convenience store chain in the South, named Resource/Ammirati as its lead creative agency, following a review. The agency will be responsible for integrated brand strategy, advertising and
all mobile, digital and social media initiatives. New work will debut in Q2 2016. "We're excited to partner with RaceTrac as they continue to evolve their brand, their retail offering and add new
fresh food options," said Deirdre Egan, managing director of Resource/Ammirati Chicago. "We see tremendous opportunity to turn this brand conviction into more engaging experiences for their many
TracFanatics, as well as attract new ones." RaceTrac spent $2.4 million on measured media in 2014, according to Kantar Media.