ZeeVee, a global manufacturer of video and signal distribution technology, tapped Bob Gold & Associates to lead its PR activities. ZeeVee is installed in thousands of facilities worldwide where there is a need to transport video content from multiple sources to multiple displays over any distance. "ZeeVee is transforming the digital video industry with its award-winning, SD, HD and Ultra-HD/4K solutions by delivering innovative, cost effective and easy to install distribution platforms," said Bob Gold, president and owner of Bob Gold & Associates. "This is a company that is well positioned for dramatic growth by serving a large variety of …

Following a regional review, LDK Ventures tapped MeringCarson to handle branding for the development of the Sacramento Railyards. The 200-acre project, currently in the planning stage, is expected to include retail/entertainment, an innovation district, a Kaiser hospital, a Railroad Technology Museum and mixed-use residential development. New work is slated to launch in early 2016.

The Martin Agency was tapped by Land O'Lakes as agency of record for its retail dairy foods brands including LAND O LAKES and Kozy Shack. The agency will handle communication planning and creative development as well as media planning and buying. For the review, The Martin Agency partnered with fellow Interpublic Group agency, Casanova Pendrill, for Hispanic marketing. The three-month review was conducted by consultant SelectResources International. Mithun previously handled the account. "We're delighted to begin work with The Martin Agency," said Tim Scott, chief marketing officer at Land O'Lakes, Inc. "From their speed in learning our business to their …

Following a review, ALDI Nord named McCann Worldgroup Germany as its marketing agency of record, charged with integrated marketing communications and advertising services in Germany. McCann Germany will create a new Dusseldorf-based agency working for the discount retailer. The new agency will focus on marketing and communications, along with digital channels and emerging technologies. The main goal will be to place greater emphasis on customer needs. "McCann Worldgroup is one of the leading integrated marketing agencies and seamlessly unites successful consumer research, marketing communications and technological innovation," said Kay Ruschoff, managing director, marketing & communication, at ALDI Nord. "In addition, …

Following a review, Erwin Penland was named agency of record for beverage company, Califia Farms. The agency will handle all digital and creative projects, including business strategy, social media and print elements. Califia Farms' product lineup includes almond milks, coffee creamers, concentrated and ready-to-drink cold brew coffees, and specialty citrus beverages. The account will be led by Kat Shafer senior vice president, group account director and John Cornette executive vice president, executive creative director. "The EP team has a creative spirit that matches Califia Farms' and we know this partnership will help us elevate our brand performance across all of …

Martin Williams Advertising added three clients to its roster: CRAVE restaurants, Turfco Manufacturing Company and Union Protein. Martin Williams will work with CRAVE restaurants to create a brand strategy and ad campaign to launch at the end of the year. Turfco helps turf professionals maintain properties through its line of maintenance equipment. The agency is charged with increasing the brand's position in the marketplace by creating a product-centric advertising campaign. Martin Williams was tasked with designing Union Protein's website to help spread its message and make a greater impact on the community. Union Protein was founded in 2015 and donates …

Tourism Australia selected Myriad to handle its in-market creative and production for North America. The two-year contract will pair Myriad with the Los Angeles-based Tourism Australia team on various marketing initiatives. The agency will be responsible for producing Tourism Australia's global brand creative, "There's Nothing Like Australia," for campaigns targeting the North American market. "We're excited about our new partnership with Myriad," said Jane Whitehead, vice president, The Americas, for Tourism Australia. "Their combination of global branding knowledge and its local implementation position them well to produce our creative for this market."

Audio products company Jabra tapped Gyro London as its lead global creative and strategic agency, following a four-way pitch, overseen by CreativeBrief. Gyro London will lead the account, with support from the Singapore, Munich, Paris and Cincinnati offices. "Jabra is all about a commitment to making life sound better through research, insights and expertise in sound," said Rolf Berntsson, senior director of marketing creation at Jabra. "With Gyro we have found the perfect partner to take our brand as well as our business in headsets and audio solutions to the next level. We were impressed with their global network and …

Cobra Puma Golf named J. Walter Thompson New York as its lead creative agency. JWT has served as Puma's lead global creative agency for the past two years. VML previously handled the account. A subsidiary of Puma since 2010, Cobra Puma Golf consists of two brands: Cobra Golf, a manufacturer of clubs and accessories, and Puma Golf, a global apparel, footwear and accessories brand. The agency has begun work on a global brand campaign that include television, print, digital and social media elements. "With J. Walter Thompson's proven track record and deep understanding of the PUMA brand, a partnership between …

Archer Malmo was named the agency of record for StollerUSA, manufacturers of agricultural products to help growers increase crop yield and quality. The agency will handle advertising, design, digital development and marketing, media and public relations. "Archer Malmo has deep experience in the agriculture sector and a long track record of developing innovative and award-winning integrated communications programs on behalf of clients," said Jeff Morgan, corporate marketing director for StollerUSA. "The agency demonstrated a strong understanding of our customers and market, and we believe this partnership will allow us to better articulate the Stoller difference to a larger group of …