by on May 23, 4:00 PM
According to industry sources, Hilton Hotels has placed its media buying and creative duties in review.
by on May 23, 3:39 PM
Deutsch suffered its latest account loss last week when Monster.com pulled its $40 million creative account. Deutsch continues to handle Monster's media planning and buying.
by on May 23, 3:17 PM
Richards Group, Dallas, has been awarded the media planning and buying account from Zales Jewelers, estimated at $60 million.
by on May 23, 3:08 PM
The Chicago office of Draft has been awarded the direct marketing account of the Los Angeles Times. Draft will be responsible for developing direct marketing and subscriber retention programs. Spending was not disclosed.
by on May 23, 2:34 PM
After a multi-agency review, BIG Interactive has been selected by Grateful Dead Productions to redesign its official Web site. BIG's redesign will showcase exclusive, never-before-seen content from The Grateful Dead's vault of audio and video recordings, promotional material, and private items such as hand-written lyrics. The revamped dead.net will launch later this summer. Spending was not released.
by on May 23, 2:17 PM
WellPoint has placed its estimated $70 million advertising account in review. DDB Worldwide presently handles the account. Agencies competing for the account include: RPA, Ogilvy & Mather, Grey Worldwide, Young & Rubicam, McCann-Erickson, and Publicis & Hal Riney.
by on May 16, 3:57 PM
Permission Data, a lead generation company, has chosen Looney Advertising, as its agency of record. Looney will handle print, collateral and web design. Spending is estimated at $1 million. In addition, March Associates has also joined the agency roster. Looney Advertising will develop print, collateral and web design for them as well. The budget is estimated at $2 million.
by on May 16, 3:51 PM
Vertu, a luxury mobile phone company and subsidiary of Nokia, has awarded MediaCom its global media strategy, planning, and buying account. Initiative Media previously handled the account. Spending was not released.
by on May 16, 3:44 PM
Empower MediaMarketing, Cincinnati, has been named media agency of record for uni-ball pens. The company's creative account remains with Zipatoni, St. Louis. Spending was not released.
by on May 16, 3:38 PM
The Digital Edge (TDE), Mediaedge:cia's interactive communications division, has been named digital agency of record for Cadbury Schweppes Americas Beverages. The Digital Edge will handle all strategic digital planning, buying and execution duties for Dr Pepper, 7 Up, Sunkist, Diet Rite, Snapple, Motts and other Cadbury-Schweppes beverages. Spending was not released.