Claire’s named Euro RSCG Chicago as its global creative agency of record.
Cloud-Connected backup and recovery company, Evault named Engine Company 1 as its agency of record. The account was previously handled in-house.
H&R Block has named 360i, part of the Dentsu Network, as its social media agency of record. The agency has served as H&R Block’s search marketing agency of record since 2005.
Without a review, Firehouse was named agency of record for Nothing Bundt Cakes, a Las Vegas-based chain of more than 50 bakeries nationwide. The agency will handle brand strategy, research and planning, creative, media planning and buying and digital chores.
Scripps Health named DeVito/Verdi West as its advertising agency of record, charged with branding, creative development and traditional and digital media campaigns.
Vail Resorts extended its contract with SapientNitro.
Ameredia was awarded the Harris Freeman & Co. advertising account, tasked to market the company’s Tea India brand and sub-brands in the U.S. and South Asian markets.
David&Goliath was named agency of record for The Mirage Hotel & Casino. The agency will handle traditional and digital creative duties. New work will launch in Q3 2012.
JOLLY TIME Pop Corn named Bernstein-Rein as its agency of record, without a review. The agency will provide strategic and account planning, creative, and media planning and buying duties. The initial multimillion-dollar campaign, launching in 2013, will include TV, print, digital and in-store promotions.
Red Tettemer + Partners was named agency of record for Arctic Ease, a wrap treatment for mild to moderate aches and pains. Scope of work will include brand strategy, traditional, digital, social and PR. The agency will debut TV spots and digital video for the brand in September.