by Amy Corr on Aug 13, 3:34 PM
Denon Electronics, a manufacturer of home and personal audio products, named BBDO New York as its first creative agency of record, following a review. Advertising is expected to break this summer.
by Amy Corr on Aug 13, 3:34 PM
Red Tettemer + Partners was named agency of record for Right Guard. The agency will handle all creative duties for the brand. Estimated media spend is $10-15 million. The addition of Right Guard strengthens the agency’s partnership with Henkel, for RT+P is currently the agency of record for its Dial For Men brand. New work is slated to launch Q1 2013.
by Amy Corr on Aug 13, 3:34 PM
Translation was named agency of record for InBev’s Bud Light brand.
by Amy Corr on Aug 13, 3:34 PM
Toyo Tires USA tapped VITRO to handle its advertising account.
by Amy Corr on Aug 13, 3:34 PM
Qdoba Mexican Grill selected 90octane to handle its SEO duties.
by Amy Corr on Aug 13, 3:34 PM
Beam Inc. tapped Ogilvy Chicago as creative agency of record for its Pinnacle Vodka brand.
by Amy Corr on Aug 13, 3:34 PM
Jack Daniel’s assigned Red Square Agency a creative project.
by Amy Corr on Aug 13, 3:34 PM
St. John & Partners was named media buying and planning agency for Daytona International Speedway’s 2013 racing year.
by Amy Corr on Aug 13, 3:34 PM
Joslin Diabetes Center in Boston has selected Mad*Pow to design and launch an online diabetes weight management program.
by Amy Corr on Aug 13, 3:34 PM
Travelocity selected Performance Media Group as its search and digital marketing agency.