Denon Electronics, a manufacturer of home and personal audio products, named BBDO New York as its first creative agency of record, following a review. Advertising is expected to break this summer.
Red Tettemer + Partners was named agency of record for Right Guard. The agency will handle all creative duties for the brand. Estimated media spend is $10-15 million. The addition of Right Guard strengthens the agency’s partnership with Henkel, for RT+P is currently the agency of record for its Dial For Men brand. New work is slated to launch Q1 2013.
Translation was named agency of record for InBev’s Bud Light brand.
Toyo Tires USA tapped VITRO to handle its advertising account.
Qdoba Mexican Grill selected 90octane to handle its SEO duties.
Beam Inc. tapped Ogilvy Chicago as creative agency of record for its Pinnacle Vodka brand.
Jack Daniel’s assigned Red Square Agency a creative project.
St. John & Partners was named media buying and planning agency for Daytona International Speedway’s 2013 racing year.
Joslin Diabetes Center in Boston has selected Mad*Pow to design and launch an online diabetes weight management program.
Travelocity selected Performance Media Group as its search and digital marketing agency.