• Denon Electronics; BBDO New York
    Denon Electronics, a manufacturer of home and personal audio products, named BBDO New York as its first creative agency of record, following a review. Advertising is expected to break this summer.
  • Red Tettemer + Partners; Right Guard
    Red Tettemer + Partners was named agency of record for Right Guard. The agency will handle all creative duties for the brand. Estimated media spend is $10-15 million. The addition of Right Guard strengthens the agency’s partnership with Henkel, for RT+P is currently the agency of record for its Dial For Men brand. New work is slated to launch Q1 2013.
  • Translation; Bud Light
    Translation was named agency of record for InBev’s Bud Light brand.
  • Toyo Tires; VITRO
    Toyo Tires USA tapped VITRO to handle its advertising account.
  • Qdoba Mexican Grill; 90octane
    Qdoba Mexican Grill selected 90octane to handle its SEO duties.
  • Ogilvy Chicago; Pinnacle Vodka
    Beam Inc. tapped Ogilvy Chicago as creative agency of record for its Pinnacle Vodka brand.
  • Jack Daniel's; Red Square Agency
    Jack Daniel’s assigned Red Square Agency a creative project.
  • St. John & Partners; Daytona International Speedway
    St. John & Partners was named media buying and planning agency for Daytona International Speedway’s 2013 racing year.
  • Joslin Diabetes Center; Mad*Pow
    Joslin Diabetes Center in Boston has selected Mad*Pow to design and launch an online diabetes weight management program.
  • Travelocity; Performance Media Group
    Travelocity selected Performance Media Group as its search and digital marketing agency.
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