• MetLife Confirms MediaCom Agency Selection
    MetLife confirmed today that it has named GroupM's MediaCom as its new media agency effective Jan.1, 2018. Word of the initial selection broke in September, although neither party would confirm at the time, an indication that details of the contractual agreement defining the relationship were still being worked out.According to RECMA, the insurer spent approximately $57 million on ads in 2016, although it’s believed the firm’s ad expenditures are increasing to between $70 million and $75 million annually going forward. Wavemaker predecessor agency MEC (like Mediacom, part of GroupM) and Dentsu Aegis' Merkle were the incumbents on the business.  ...
  • Arnold WW, Havas Media Awarded Ad Duties For Hotshot Sports Drink
    Arnold Wordwide and sibling media agency Havas Media have been selected for creative and media duties for startup brand Hotshot, a nutritional drink designed to relieve cramping in athletes. Gear has been selected for PR chores. The drink, which launched last year, was invented by Rod MacKinnon, a Nobel Prize-winning neuroscientist and endurance athlete. More about how it works can be found here. The first creative work will be release in 2018.  
  • Deutsch Reunited With Charter Client Oneida
    Deutsch has won ad duties for The Oneida Group, marketer of dining and food preparation products. The award followed a formal review. The agency’s first work for the brand is expected to launch in Q2 of 2018.  Deutsch’s scope of work will include creative and media duties, as well as social strategy and activation for the Anchor Hocking brand.  In 2016, The Oneida Group hired former Procter and Gamble veteran Jeff Jarrett as its CMO to help elevate the brand’s product portfolios. Early in 2017, the company announced several new strategic initiatives, including a corporate rebranding.    “We were impressed ...
  • Curiosity Advertising Awarded Stonefire Flatbreads AOR Assignment
    Stonefire Authentic Flatbreads, part of FGF Brands, has appointed Cincinnati-based Curiosity Advertising as its agency of record. Curiosity is charged with leading all creative and strategic development as well as media buying and planning for the brand. Campaign development efforts are in progress and will be released early 2018. Stonefire distributes packaged naan, flatbreads, pizza crusts and Naan Dippers throughout the U.S. and select grocery retailers in Canada. Curiosity’s client roster also includes Dean Foods, Roto-Rooter Plumbing and Drain Services, Nehemiah Manufacturing, Procter & Gamble, Meridian Bioscience, Vegy Vida, Cincinnati Bell Communications and others. 
  • MediaCom Adds Another Groupe PSA Brand: Open/Vauxhall
    Opel/Vauxhall has appointed GroupM’s MediaCom  to be its new media agency for Europe effective at the beginning of 2018. Dentsu Aegis Network’s Carat had previously handled the assignment.  The appointment further consolidates Groupe PSA brands with MediaCom, which was awarded the auto company’s Peugeot, Citroen and DS Automobiles business earlier this year.  “With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018,” stated Peter Küspert, Managing Director Sales and Marketing, Opel Automobile GmbH.
  • BSSP Named AOR NBA 2K
    Videogame publisher Take-Two Interactive has appointed Butler, Shine, Stern & Partners (BSSP) as the new AOR for the NBA 2K account following a formal review. CP+B LA was the incumbent. BSSP will be tasked with developing the strategic vision and creative execution of marketing campaigns behind the next year’s NBA 2K19 release. The campaign for the basketball-centric videogame franchise will include television, digital content, partnerships and point-of-sale for both the console and mobile versions of the game. Their first collaboration will launch in spring 2018.   The creative concept will both raise consumer awareness and resonate with the NBA lifestyle, says Alfie Brody, vice ...
  • Mother Wins Ad Duties From Debenhams
    UK Retailer Debenhams has tapped Mother for creative ad duties after a review.  According to Campaign, Mother will be responsible for developing the client’s brand identity.  The incumbent was JWT London and consultant AAR assisted the retailer with the review. 
  • P&G Adds CHI & Partners To Its Roster
    Procter & Gamble has added CHI & Partners to its roster, awarding it creative ad duties for laundry product brand Lenor across Europe.  The assignment had previously been handled by Grey London, according to Campaign.  
  • Omnicom Agencies Win Intuit QuickBooks Creative, Media Assignments
    Intuit has appointed two Omnicom agencies to handle creative and media duties for its QuickBooks business unit. The selections followed a three-month review process. TBWA\Chiat\Day Los Angeles has been named creative global agency of record, and sibling media agency Hearts & Science US was appointed media agency of record.Intuit's QuickBooks division provides financial management software and related services to small business owners and the self-employed. The unit spent nearly $38 million on measured media in 2016 according to Kantar Media. The two agencies delivered a joint pitch that “delivered bespoke insights through a proprietary research system, fusing the expertise of ...
  • Ulta Beauty Awards McCann, Mediahub With Creative, Media Assignments
    Ulta Beauty, the nation’s largest beauty retailer, has selected a pair of Interpublic Group agencies for creative and media duties following a review, the company confirmed Thursday. McCann has been Ulta’s lead creative agency of record and Mediahub has been selected to lead media planning.  The company reported total advertising costs last year of $212.7 million last year, according to its 2016 annual report. That report also stated that the firm is directing a growing percentage of its marketing expense toward email marketing, digital marketing, and national TV and radio advertising. “We believe these channels are highly effective in communicating ...
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