Intuit has appointed two Omnicom agencies to handle creative and media duties for its QuickBooks business unit. The selections followed a three-month review process.
TBWA\Chiat\Day Los Angeles has been named creative global agency of record, and sibling media agency Hearts & Science US was appointed media agency of record.
Intuit's QuickBooks division provides financial management software and related services to small business owners and the self-employed. The unit spent nearly $38 million on measured media in 2016 according to Kantar Media.
The two agencies delivered a joint pitch that “delivered bespoke insights through a proprietary research system, fusing the expertise of data, analytics, and social listening to engage the business in cultural relevance.”
Guy Longworth, QuickBooks Senior Vice President of Global Marketing, stated that "QuickBooks' business represents Intuit's most important growth opportunity. With explosive potential in the coming years, it's crucial that we bring on partners that can help us drive impact at scale. Our work with TBWA\Chiat Day, and media partner Hearts & Science, will help us quickly propel our business into a global brand with the ability to empower the burgeoning legions of self-employed."